Legendary Nigerian singer, Innocent Idibia, popularly known as 2Baba, has unveiled a new management team, signaling a new chapter in his career.
2Baba announced via Instagram, stating that the newly assembled team is tasked with revitalizing and reimagining his legacy within Africa’s dynamic entertainment landscape.
The disclosure was contained in a statement signed by Mary Ebubedike, head of legal and Communications of A Guy Entertainment, where the new team praised 2Baba’s remarkable contributions to the music industry.
They noted that his pioneering efforts have helped to shape Afro-pop while inspiring generations of artists over the past three decades. “We are pleased to officially announce a major chapter in the legendary career of Nigerian music icon, Innocent Ujah Idibia, known as 2Baba,” the statement reads.
“This exciting transition comes with the unveiling of a new management team, carefully assembled to reinvent and amplify every facet of 2BABA’s brand. This move reflects a renewed focus not only on his rich musical legacy but also on the limitless potential that lies ahead in today’s evolving African entertainment landscape.
“With a career spanning over twenty years, 2BABA has redefined Afro-pop and inspired countless artists. His timeless artistry, advocacy, and global appeal are hallmarks of excellence, and this new team has been brought on board to build on that legacy. From music releases and brand partnerships to global engagements and creative collaborations, the team will manage the full spectrum of his career, both locally and internationally.”
The statement
The team said it would oversee all aspects of 2Baba’s brand, from music releases and global partnerships to creative collaborations and international engagements, anchored on the values of authenticity and social impact.
Speaking on the development, the artist expressed optimism about the journey ahead.
“I’m excited about this new chapter. Change is a necessary part of growth, and I believe this team understands my vision, my legacy, and where we’re headed next. We’re not just celebrating the past—we’re creating more magic.”
2Baba
The statement also revealed that the team comprises top-tier music, branding, and entertainment law professionals committed to sustaining the star’s influence across Africa and the diaspora. “We remain anchored in authenticity, excellence, and a deep sense of social responsibility, which continue to position the music legend as a powerful voice across Africa and beyond,” it added.
The singer had previously released his works through Hypertek Digital (formerly known as Hypertek Entertainment), which he founded in 2006.
2Baba Hypes New Mother-in-Law
The Nigerian music icon became a viral topic of discussion online following his recent appearance at his new mother-in-law’s birthday party.
It was earlier reported that the Afrobeats legend was spotted enjoying a family moment with his new wife, Natasha, at her mother’s 67th birthday celebration.
The birthday party, held in honour of Natasha’s mum, drew close friends and family who gathered to celebrate the milestone.
A video from the event captured the moment the ‘African Queen’ crooner performed for Natasha’s mum as she danced joyfully to the music.
2Baba went on to hype the elderly woman over her New Year, which got both his fans and netizens sharing their conflicting takes online.
“Don’t blame his elders pls😂 even Benue state gave him one appointment to keep him busy.”
skinrestorant
“Tuface moved from a mega superstar, to a street jamz artist.”
merita_baby
“2baba has turned himself to their family entertainer. Annie really tried to package this guy o but he refused to be packaged 🤦.”
dekas_dekass
“Tuface Dey do Inlaw work. 🤣🤣. I hear say na every party for Benin, tubaba just Dey sing. Chai !!!!!”
ohilee
“Abi, he is desperate to belong to the Igbenedion family? Nothing is left there now. What exactly is 2Baba looking for?”
tayoed
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