President John Dramani Mahama has appointed Professor William Coffie as the Acting Managing Director of the Cocoa Processing Company Limited (CPC), a pivotal institution in Ghana’s cocoa value chain.
This appointment comes at a decisive time, as CPC battles deep-rooted financial challenges, operational inefficiencies, and a pressing need for modernization. The President’s choice reflects the urgency to inject visionary leadership into a company whose performance directly impacts Ghana’s cocoa sector and foreign exchange earnings.
Prof Coffie is a financial economist, chartered accountant, and chartered marketer with over 20 years of professional expertise in accounting, finance, investment, and economics. Currently, he serves as Professor of Accounting and Finance and Head of the Department of Accounting at the University of Ghana Business School.
His global academic journey includes roles as a senior lecturer at the University of Wolverhampton, a lecturer at Birmingham City University, and a visiting professor at Hong Kong City University. Holding a PhD in Financial Economics from Birmingham City University in the UK, Prof Coffie also possesses advanced degrees in finance, accountancy, and marketing from prestigious institutions across Europe, Asia, and Africa. This broad academic exposure equips him with the cross-disciplinary insight needed to navigate CPC’s complex operational and market challenges.
A Personal Legacy in the Cocoa Industry
Beyond his academic and professional accomplishments, Prof Coffie’s appointment is deeply symbolic. His family’s legacy within the cocoa industry spans generations. His grandfather was among the founding staff of the Ghana Cocoa Marketing Board (CMB)—now Ghana Cocoa Board (COCOBOD)—in 1948. His father continued the tradition as a Depot Manager in Sefwi Awaso from 1967, while other family members also served in leading industry roles.
Prof Coffie’s personal involvement began in 1994 when he cultivated his first cocoa farm. This hands-on agricultural experience grounds his academic knowledge in real-world farming realities, giving him a rare perspective that blends policy, finance, and production expertise.
CPC is tasked with transforming Ghana’s raw cocoa beans into semi-finished and finished products such as cocoa liquor, butter, powder, and confectionery. While this function is central to value addition in the cocoa sector, the company has faced a history of persistent losses, aging infrastructure, and market competitiveness issues.
These challenges have limited CPC’s capacity to maximize Ghana’s cocoa potential, especially in expanding exports of finished products to global markets. The company’s revitalization is not just a matter of corporate recovery—it is an economic necessity for Ghana to fully benefit from its position as the world’s second-largest cocoa producer.
The Right Leader for a Turnaround
Prof Coffie’s appointment signals a leadership style rooted in evidence-based solutions and strategic foresight. His research portfolio includes in-depth analyses of both COCOBOD and CPC, with a focus on diagnosing structural inefficiencies and identifying pathways for financial recovery.
His track record in mobilizing resources is equally impressive. At the University of Ghana, he successfully secured grants and initiated transformative projects that improved institutional performance and sustainability. His consultancy work with high-profile organizations—including the African Development Bank and Ghana’s Ministry of Finance—demonstrates his ability to combine technical expertise with practical implementation.
Prospects for CPC’s Future
Under Prof Coffie’s stewardship, CPC is expected to prioritize financial restructuring, infrastructure modernization, and market diversification. With his blend of academic rigor, industry knowledge, and managerial competence, he is well-positioned to attract investment, improve operational efficiency, and restore the company’s profitability.
Given his deep personal connection to the cocoa sector, Prof Coffie is also likely to strengthen linkages between farmers, processors, and international buyers, ensuring that the benefits of value addition reach all stakeholders in the cocoa value chain.
The appointment of Prof William Coffie as Acting Managing Director of the Cocoa Processing Company Limited represents more than a change in leadership—it is a calculated move to align CPC’s fortunes with Ghana’s broader economic aspirations.
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