Head of Public Relations for Burniton Music Group, Vida Adutwumwaa Boateng, has offered clarity on why Stonebwoy was not visibly present or directly involved in Sarkodie’s Rapperholic Homecoming concert, which took place on 27 September 2025 at the Baba Yara Sports Stadium in Kumasi.
The concert featured some of Ghana’s biggest stars, including Shatta Wale and Efya, and drew massive attention both at the venue and online.
However, fans were quick to notice Stonebwoy’s absence, with some speculating on social media that the Dancehall artist had intentionally chosen not to support Sarkodie’s show.
Vida dismissed such assumptions, revealing that Stonebwoy’s team actually made conscious and strategic decisions to support Sarkodie behind the scenes.
According to her, the BHIM Nation team decided to prioritise Sarkodie’s event out of deep respect for the rapper, ensuring that he received maximum publicity and media attention before, during, and after the concert.
“There were sacrifices we made as Stonebwoy’s team because of Sarkodie’s concert. Ahead of the BHIM Festival, which is scheduled for 26 December, we had planned to officially announce the event on 26 September so we could have exactly three months to promote it. But because Sarkodie’s show was on 27 September, we decided to hold on. We wanted him to get all the media attention and publicity he deserved.”
Vida Adutwumwaa
She added that even after Sarkodie’s concert ended, the team continued to delay their own campaign.
“When Sarkodie finished his show, we were supposed to make our official announcement, but we held on again because we felt he should still enjoy the attention. Post-event conversations and analysis are also important, so as a team, we decided to wait for him to get that mileage before announcing the BHIM Festival.”
Vida Adutwumwaa
Vida further expressed her disappointment over the criticism directed at Stonebwoy, stressing that his team has always demonstrated support for fellow artistes in the industry.
“We have everyone at heart because, in this ecosystem, you can’t just play Stonebwoy’s songs from start to finish. You have to let others have their moments too. Even when you look at the genre we do , Reggae, Dancehall, and Afro-Dancehall , you cannot really compare it to rap. That’s why it’s difficult for me to understand why people are saying he intentionally didn’t support Sarkodie.”
Vida Adutwumwaa
She concluded by noting that the team’s choices were guided by professionalism, mutual respect, and an understanding of how timing and collaboration contribute to the growth of Ghana’s entertainment industry.
Mod Dee on Stonebwoy, Shatta Wale, and Sarkodie
Stonebwoy, Shatta Wale and Sarkodie have each proven their star power by filling stadiums right here in Ghana.
Their solo concerts have consistently demonstrated that they command loyal fanbases and have the ability to draw massive crowds. But what if these three giants of Ghanaian music came together for a joint concert outside the country?
Emmanuel Boafo Opare, popularly known as Mod Dee, CEO of Shadout TV, shared his thoughts on what could be a history-making event for Ghana’s music industry. “If Stonebwoy, Shatta Wale and Sarkodie come together, with the right support from our Nigerian brothers, selling out the O2 Arena would be very easy,” he said.
However, Mod Dee didn’t shy away from highlighting the challenges. According to him, the real issue isn’t about talent or demand, it’s about who is willing to take the risk.
“Almost all the big shows in the diaspora are organised by Nigerians,” he pointed out. “The question is, will they be ready to take that risk with Ghanaian musicians?”
There’s no doubt that conversations around Ghanaian music struggling to fully break into international markets continue to emerge. And while the potential is evident, Mod Dee believes the lack of trustworthy or capable promoters within Ghana is a major obstacle.
“We can actually do it, but I just don’t believe any Ghanaian promoter at this moment is ready—or able—to pull it off,” he said frankly. “Unless Nigerian promoters step in.”
As the industry continues to grow, and fans around the world push for greater African unity in music, perhaps the dream of a sold-out O2 show featuring Ghana’s biggest stars isn’t as far-fetched as it once seemed.
But it will take vision, collaboration, and most importantly, the right people willing to invest and take the leap.
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