Access Bank (Ghana) PLC, through its Access Women Network (AWN), has partnered with the Bank of Ghana Ladies Association (BoGLA) to embark on an inspiring initiative that merges health advocacy with financial empowerment.
The collaboration, themed “Pink Pride: Breast in Bra, Cedi in Purse!”, brought a wave of pink energy to the Accra Central Market, as hundreds of market women, traders, and customers joined in a day of education and empowerment.
The event, which formed part of Breast Cancer Awareness Month and commemorated the 60th Anniversary of the Ghana Cedi, served as a platform to highlight the importance of women’s health while equipping them with essential financial literacy skills.
Unlike typical breast cancer awareness campaigns, the “Pink Pride” initiative stood out for its innovative approach: blending health sensitization with economic empowerment. The atmosphere at the Accra Central Market was lively and colorful, with traders donning pink apparel and engaging in sessions on breast cancer detection, financial management, and digital banking solutions tailored for women entrepreneurs.
The sessions were designed to help women understand the value of early breast cancer screening, while also introducing them to smart money management habits such as saving, investing, and leveraging digital financial tools. The market storm demonstrated how holistic empowerment, one that addresses both body and wallet can transform lives and communities.
Empowering Women Through Advocacy and Education
Speaking at the event, Beverlyn Quaynor, Acting President of the Access Women Network (AWN), praised the collaboration between Access Bank and the BoG Ladies Association, describing it as a bold example of what women can achieve through unity and purpose.
“This campaign underscores our dedication to supporting women through advocacy, education, and empowerment. By combining breast cancer awareness with financial literacy, we are equipping women with the tools they need to live healthier, more secure lives.”
Beverlyn Quaynor
Her remarks captured the essence of the initiative, to empower women holistically, providing them not only with financial tools but also with knowledge that supports their overall well-being.
Roselind Akko, Head of Women Banking at Access Bank, reaffirmed the bank’s unwavering commitment to advancing women’s health and economic empowerment as part of its sustainability and inclusion agenda.
“At Access Bank, we understand that empowering women requires a holistic approach that addresses both their health and financial independence. Our collaboration with the Bank of Ghana Ladies Association reflects our belief that when women are healthy and financially confident, communities thrive.”
Roselind Akko
This holistic vision aligns with Access Bank’s broader sustainability strategy, which emphasizes Good Health and Well-being (SDG 3) and Gender Equality (SDG 5) — two critical pillars of the United Nations Sustainable Development Goals (SDGs).
Market Women at the Centre of the Conversation
For many market women, the “Pink Pride” event was not just another awareness program — it was an opportunity to learn, share experiences, and feel seen. The traders expressed appreciation for the interactive format that allowed them to ask questions about breast self-examinations, access to screening services, and financial products that suit their businesses.
One participant noted, “We work every day to take care of our families but often forget to take care of ourselves. Today’s program has reminded us that our health is our wealth, and managing our money wisely can give us peace of mind.”
Such testimonials reflect the real impact of initiatives like this — transforming awareness into action and inspiring behavioral change among women in the informal sector.
Advancing the SDGs Through Partnership
The collaboration between Access Bank Ghana and BoGLA underscores the growing recognition that meaningful development requires cross-sector partnerships. By merging financial education with public health advocacy, both institutions are demonstrating how corporate and institutional collaboration can accelerate progress toward sustainable goals.
Access Bank continues to position itself as a champion of women’s development, driving programs that promote entrepreneurship, inclusion, and financial independence. The Bank’s Access Women Network (AWN) plays a critical role in this mission, serving as a platform that nurtures women’s leadership, mentorship, and community impact.
Similarly, the Bank of Ghana Ladies Association has been instrumental in promoting initiatives that enhance the personal and professional growth of women within the central bank and across the broader financial ecosystem.
The Access Women Network is an internal initiative of Access Bank Ghana that fosters mentorship, leadership development, and empowerment among women. Through its numerous outreach programs, AWN has become a beacon of hope for women across communities — driving conversations around gender inclusion, entrepreneurship, and health advocacy.
