Microinsurer aYo Intermediaries Ghana Limited has garnered over 8 million customers after only five years in operation with the company capping it with two awards at the Mobile Insurance Leadership and Best Growing Intermediary Firm of the Year awards.
Francis Gota, the CEO of aYo Intermediaries Ghana, stated that the company was striving to create a future in which everyone uses insurance. Meanwhile, he said the awards capped an impressive 2022 thus far for the company. He explained that aYo offers Ghanaians easy-to-use, quickly underwritten hospital and life cover through its two insurance products, ‘Send with Care’ and ‘Recharge with Care’.
“Our goal is to provide a richer customer experience by optimizing our services across all touchpoints, adding value, and positively impacting our customers’ lives by offering relevant, affordable, accessible, and easy-to-use insurance products that meet the needs of our existing and new customers.”
Francis Gota
Mr. Gota believes the recent boom in usage of MTN’s MoMo is a ‘significant opportunity to drive growth in aYo’s existing markets. With Ghanaian consumers becoming more comfortable with digital products and transactions, the company plans to roll out additional MoMo-related products in the coming months, including an additional feature to Recharge with Care called Recharge with Care Annual Insurance policy which was recently launched to the public.
“We’ve been seeing a steady growth in awareness of aYo and insurance in recent years, and the awards we received have only increased our credibility among the general public, and driven greater recognition of our presence in the industry. Our goal is to rapidly increase the number of Ghanaians covered to drive greater financial inclusion, and improve their lives and those of their loved ones.”
Francis Gota
Signing up with aYo
For Recharge with Care, subscribers sign up via its Progressive Web App (PWA), by dialing *296#, selecting option 1, and following the prompts. They can sign up for MyLife, MyHospital, or both. A maximum premium of GH¢6.00 provides cover that is valid for 30 days.
Subscribers use the same process for filing claims (*296#, option 1, option 7, and follow the prompts), or via the PWA (Progressive web app). Valid claims are paid directly to the claimant’s mobile money wallet.
MTN MoMo subscribers can send MoMo through aYo Send with Care by dialing *170#, selecting option 1 (transfer money), and then option 3 (Send with Care) on the mobile money menu. This will give them up to GH¢30,000.00 hospital and life insurance cover for themselves, and up to GH¢3,000.00 life cover for their family members (the receivers of the MoMo).
For Recharge with Care Annual Insurance policy feature, subscribers can sign up by simply dialing *928*101# and following the prompts or visiting any MTN branch, or our Call Centre agents will contact customers on 0244300000 for further assistance.
Annual Insurance policy cover is a one-time premium of GH¢130 for 12 months with a static Life Cover Benefit of GHS6,000 for the policyholder and one family member, GHS120 per night for Hospitalization Cover for the Policyholder and a 10% No Claim Cashback bonus. Customers can also buy additional Life Cover for other family members at an extra fee.
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