Ghanaian songstress, Efya, has always been one to rise above the drama and controversy that sometimes surrounds the entertainment industry.
“Everybody likes it when there is beef but I don’t feed into that, it is a waste of so much energy, I could be farming, it’s something I’m interested in.
“So I don’t pay attention to the controversy so you are talking to yourself. This is something I’ve learned over time”.Efya
According to the hitmaker, throughout her career, she has faced her fair share of rumors and criticisms from people who may not have a full understanding of her experiences and journey. However, she revealed that has learned to ignore the noise and refrain from giving undue attention to unfounded controversies.
“Even now sitting here a lot of people still say stuff about me that they don’t know about that is not certified or validated but they talk about it so confidently but at this point especially now I don’t pay attention to it because it does not give me any positive energy and I don’t think anybody should feed into energy that does not make them feel great”.Efya
Efya’s commitment to avoiding drama was put to the ultimate test earlier this year when she found herself in a feud with fellow musician Blakk Rasta.
Though initially caught in a tense situation, Efya took the mature path, apologized, and even reconciled with the radio presenter.
She expressed her deep respect for him and regretted her behavior, explaining that it was a case of mistaken identity.
Blakk Rasta, who was initially displeased with Efya’s comment about his songs, eventually embraced her change of mind and expressed his love and regard for her.
Despite her efforts to stay away from controversy, Efya has faced allegations of drug use throughout her musical career.
These assertions have triggered a mix of comments ranging from concerns about her career to her appearance.
Arnold Asamoah-Baidoo criticizes Efya on drugs
Popular entertainment critic and pundit, Arnold Asamoah Baidoo expressed disappointment at Ghanaian singer, Efya’s seemingly ‘no showing’ on the global stage, attributing it to the latter’s lacking zeal to expand her opportunities in the music industry.
He explained that the four-time VGMA Best Vocal Performer winner’s career is not at its peak because she is not putting much effort into her craft despite having a great voice and being a good stage performer.
“Efya has been in this industry for close to 13 years, commanding such incredible talent but she is yet to sign any lucrative record deal or endorsement deal. One of Efya’s major problems has nothing to do with drug use or its abuse. It is an issue many have not paid attention to; her lack of activity, zeal, and urgency. Many have over the years argued that, with such talent and swagger, Efya should have been bigger than the likes of Tiwa Savage and TEMS and they are right! Unfortunately, she seems overly comfortable, lazy, not hungry enough, and lacks drive”.Arnold Asamoah-Baidoo
Arnold further noted that even though the ‘Best in Me’ singer started commercial music in 2008 after placing second in the Stars of the Future music reality show and has been in the spotlight ever since Efya appears unenthused at becoming one of the most renowned female artistes in the last decade and beyond.
“Quite incredulously, in such a competitive industry, Efya has only one, just one album to her credit plus one mixtape. How do you compete with such? Unless you are Lauryn Hill in a well-structured industry where she can drop one classic solo album and go to sleep, knowing very well you can survive on shows, royalties, and licensing deals. Unfortunately, Efya is no damn Lauryn Hill and is stuck in a higgledy-piggledy industry. Step up!”.Arnold Asamoah-Baidoo