Rapper Kanye West’s wife Kim Kardashian has finally reached billionaire status following Forbes’ 2021 billionaire’s list.
The list includes, for the first time, Kim Kardashian whose net worth increases;to 1 billion dollars thanks to ‘KKW Beauty’ and popular shapewear firm ‘Skims’. In 2016, she appeared on the Forbes millionaires list thanks;to her booming mobile game, which helped her earn $51 million that year. Now, she has officially joined the World’s Billionaires list for the first time.
According to Forbes, Kardashian West is now worth $1 billion, up;from 780 million dollars in October 2020 as a result of two lucrative businesses—KKW Beauty;and Skims—as well as cash from reality television and endorsement deals, and several smaller investments.
Meanwhile, on top of the list of Forbes 2021 ‘Richest People in;the World’ list, is the CEO of the e-commerce giant, Amazon, Jeff Bezos. He is topping the list with 177 billion dollars net worth, followed by Elon Musk, Bernard Arnault, and Mark Zuckerberg.
Kim’s thriving businesses.
Kardashian West founded KKW Beauty in 2017, following the success of her half-sister Kylie Jenner’s Kylie Cosmetics.
According to a Forbes report, she also borrowed from Kylie’s playbook, using a similar direct-to-consumer model that relies heavily on social media marketing. Her first launch, 300,000 contour kits, sold out within two hours. By 2018, the business had expanded into eyeshadows, concealers, lipsticks, and fragrances, and was bringing in about 100 million dollars in revenue.
The rest of Kardashian West’s fortune sits in cash and investments, including real estate. Every year since 2012, she has earned at least 10 million dollars pretax, by Forbes’ count, thanks to paychecks from ‘Keeping Up with the Kardashians’, endorsement deals, and endeavors like the aforementioned mobile game and her now-defunct Kimoji app. She also has three properties in Calabasas, northwest of Los Angeles, and a portfolio of blue-chip investments, including shares of Disney, Amazon, Netflix, and Adidas that her soon-to-be ex-husband Kanye West gifted her for Christmas in 2017.
But it’s the companies that she has launched herself, and grown with the typical Kardashian flair for self-promotion, that lands her on the World’s Billionaires list.
That notwithstanding, when Kim Kardashian West was first mentioned in the pages of Forbes in 2011. it was simply a tally of her Twitter followers: 6.6 million, just below Barack Obama and just above Ashton Kutcher. Five years later, she graced the cover of Forbes thanks to her booming mobile game, which helped her earn $51 million that year.
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