Prudential has announced the appointment of Mr. Emmanuel Mokobi Aryee as the new Chief Executive Officer (CEO) for Africa to oversee the operations of Prudential in its eight African markets.

The appointment, seeks to centralise Prudential’s operations in Africa as well as strengthen and grow the business in markets where it currently operates.

Solmaz Altin, the Prudential Managing Director, Strategic Business Group, commenting on the appointment, stated that he was pleased on Mokobi’s new role, noting that it will take effect on 1st January 2023 based at the Africa regional hub in Nairobi.

“Africa is a strategic growth driver for our Group, building the talent and capacity to drive the next level of business growth is key and will foster greater efficiency and effective decision making to help us deliver on our purpose of helping people in Africa get the most out of life by making healthcare and financial security more accessible and affordable.”
Solmaz Altin

Currently, Mokobi is the Regional Chief Executive Officer for two regions: East & Central, as well as West & Southern Africa.

A Well-Known Industry Veteran

Mokobi is a well-known industry veteran, with over 29 years of experience of commercial leadership in Africa. His experience includes turning around businesses on the African continent, moving Prudential to the number one market position in some of the countries, and gaining recognition as an innovative player. Over the years, he has nurtured employees and created room for talent to thrive.

Africa is a continent with great potential. Data from Swiss Re Institute ranks the continent as the second-fastest growing insurance market in the world after Latin America, with a total value of $68 billion.

Yet, Africa has a large uninsured population as reflected in the low insurance penetration levels currently at 2.8 percent. This points to significant headroom to expand the underwriting market, also given the population is expected to double to 2 billion by 2050.

As a purely Asia and Africa-focused business, Prudential is investing in people and technology to build the capacity to serve more customers on the continent.

Today, Prudential serves over 1.7 million customers in Africa through a distribution network of over 13,000 agents and 600 bank branches. Since it started our Africa journey in Ghana in 2013, the Group is now present in eight countries– Cameroon, Cote d’Ivoire, Ghana, Kenya, Togo, Uganda, Zambia and Nigeria.

The Group indicated it is confident that the Africa business will continue to thrive under the stewardship of Mokobi.