In 2022, when Ghanaian afrobeat musician Kelvyn Boy released his single ‘Down Flat’, he never imagined it to be a monster hit.
A song that has fetched millions of cedis and opened doors for him on the global market.
He now testifies how a ‘low budgeted’ video traveled beyond the shores of Ghana, becoming a favorite for music lovers. Millions of social media users, especially on Tik Tok, also joined the dance challenge for the song.
Kelvyn Boy’s ‘Down Flat’ also fetched him a collaboration with Stefflon Don and Tekno, who featured on the remix.
Kelvyn Boy narrated in an interview:
“If I say what made the song big, I think I would be lying because that is the song we didn’t even spend much on. We were releasing songs and it wasn’t getting to the level we wanted so ‘Down Flat’ i would say it’s my lowest video budget because I was like ‘charley let’s do something and try’.
“You can’t predict… You just have to go all out for every song you put out you might never know”.
Kelvyn Boy
The ‘Downflat’ hitmaker also told the story of how his 2022 single did not just top the music charts but brought a major boost to his finances.
According to him, the song took him places and paved the way for him.
He added:
“I dropped ‘Billionaire’ because I am a billionaire… After ‘Down Flat’ I experienced success. I saw success so to me, ‘Billionaire was the right song… ‘Down Flat’ has taken me to places, and opened a lot of doors for me. A lot that money cannot buy”.
Kelvyn Boy
Kelvyn Boy reveals how he benefitted from Tekno, Stefflon Don’s feature on ‘Down Flat’ remix
Ghanaian Afrobeats artist Kelvyn Boy said that despite the low success of his ‘Down Flat’ remix, it helped him to establish a relationship with the featured artists.
He noted that he was more concerned about the collaboration than just churning out a hit song.
He said:
“I wasn’t disappointed [in how the song fared] because I feel like the affiliation and the link up itself is gonna do a lot to the song and to my career than just the hit song. The main song blow already”.
Kelvyn Boy
He further noted that through the remix he has been able to record other music projects with Nigerian artist Tekno and British rapper Stefflon Don.
He added:
“Now I have other songs with them and it is the ‘Down Flat’ remix that link-up and they all loved it and they wanted to do it”.
Kelvyn Boy
He also confirmed that he had other remixes that had Joeboy and another with Mugeez but things did not go as planned so he did not release those versions.
Kelvyn Boy’s ‘Down Flat’ has been nominated in the Highlife Song and Most Popular Song of the Year categories of the 24th Vodafone Ghana Music Awards.
The original ‘Down Flat’ song won a lot of encouragement when it was released in 2022. In March 2022, it was featured on Billboard World Digital Song Sales Chart. It also made it to the Billboard US Afrobeats Chart and the Billboard Triller Chart.
Kelvyn Brown, better known by his stage name Kelvyn Boy is a Ghanaian Afrobeat singer from Assin Fosu, Central region of Ghana. He got signed to Burniton Music Group owned by Stonebwoy and due to some controversies, left the label in the year 2019. He is known for popular songs like ”Mea”, “Loko”, “Yawa No Dey”, and “Momo”.
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