Like many others around the world, Ghanaian musicians are often tempted to adopt popular foreign sounds in pursuit of commercial success.
In an era of globalization, the influence of foreign music styles on local artists is undeniable.
However, this trend raises significant concerns about the erosion of cultural identity and the potential stagnation of the local music scene.
As Ghanaian musicians navigate the complexities of a rapidly changing industry, they must urgently embrace their roots and cultivate an authentic sound that reflects their heritage.
Ghanaian Afro-Spiritual artiste, Enam Keteku Angela, popularly known as Enam, has called on her colleagues to embrace their culture instead of imitating foreign ones through their music.
She is certain being original and authentic is key to elevating Ghanaian music globally.
Enam expressed concern over the increasing trend of Ghanaian musicians particularly emerging ones replicating Western influences instead of developing original Ghanaian sounds.
She emphasized the need for our musicians to champion local traditions and heritage.
“I believe as a country, we can only thrive and rise above the standards set if we promote authenticity in our creative industry. We must represent our country with truly Ghanaian creations. We can never be more American than the Americans; yes, we can mimic them but the fact still remains, we cannot be them.”
Enam
Music is a powerful vehicle for cultural expression, and in Ghana, it is a vital part of its national identity.
Traditional genres such as Highlife, Hiplife, and Gospel music are deeply rooted in the country’s history and social fabric.
As an advocate of Afro-Spiritual music, Enam also called for greater recognition and support for the genre. She believes it holds a deep spiritual force that connects people to their ancestors and has the potential to captivate global audiences.
According to her, “I founded Afro-Spiritual and it is a music style inspired by an old genre from the Hadzivodushis of the Yahweh Shrine”.
When musicians mimic foreign styles, they risk diluting these rich traditions and alienating their audience.
For instance, the vibrant rhythms of Highlife, which blend traditional Ghanaian sounds with jazz and swing, represent a unique fusion that should be celebrated rather than overshadowed by foreign influences.
By embracing their cultural heritage, Ghanaian musicians create music that resonates with local audiences, fostering a sense of pride and belonging.
Ghanaian musicians have a wealth of cultural influences to draw upon, from the diverse ethnic groups within the country to the historical narratives that shape its identity.
By exploring and reinterpreting these influences, artists produce fresh sounds that stand out in a crowded market. For example, the rise of Afrobeat, which has garnered international acclaim, exemplifies how artists blend traditional African rhythms with contemporary elements to create something entirely new.
Instead of copying foreign styles, Ghanaian musicians should seek to innovate by infusing their music with local sounds, storytelling, and experiences that reflect their unique perspectives.
Ghanaian Musicians Building a Sustainable Music Industry
The Ghanaian music industry has the potential to become a significant player on the global stage, but this requires a commitment to nurturing homegrown talent and promoting originality.
However, Enam elaborated on the profound nature of spiritual and ancestral music, describing it as an art form deeply rooted in history and human experience.
“The spirits behind pure Ghanaian sounds are magical. These are the wailing souls of those who endured slavery, torment, and abuse. They sang through tears and sweat as their oozing blood filled the oceans and rivers they crossed in ships and boats. They imprinted these sounds in the realms, making them everlasting.
“When we call on them through their sounds, they hear us and they answer. Yes, the atumpan, fontomfrom, gongon, konga, the bells, horns, shakers, the chachas—we don’t know what we are missing.”
Enam
When musicians rely on foreign styles, they not only risk losing their cultural identity but also undermine the economic viability of their industry.
By investing in local talent and supporting initiatives that promote authentic Ghanaian music, stakeholders create an ecosystem that encourages creativity and sustainability.
This includes providing platforms for emerging artists, investing in music education, and fostering collaborations that highlight the richness of Ghanaian culture.
As the music landscape continues to evolve, Ghanaian musicians face a critical juncture. The temptation to replicate foreign styles offers short-term gains, but the long-term consequences could be detrimental to the preservation of cultural identity and the growth of the local music industry.
By embracing authenticity and innovation, Ghanaian artists carve out a distinctive space in the global music arena, enriching their cultural heritage while captivating audiences both at home and abroad.
The call for Ghanaian musicians to stop copying foreign styles is not merely a plea for originality; it is a rallying cry for the preservation of a vibrant cultural legacy that deserves to be celebrated and shared with the world.
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