Veteran music producer and Mavin Records boss, Don Jazzy, has urged young Nigerians to focus on self-development and the acquisition of practical skills in today’s fast-evolving digital world shaped by technology and artificial intelligence.
In a recent video shared online, the music mogul revealed that, despite having the financial means to acquire luxury items such as exotic cars or private jets, he prefers to invest in personal growth and meaningful skills.
“I’ve been blessed enough to afford any type of car I want, or even a private jet, but I have more important things to take care of. Nothing beats investment, including investing in yourself and acquiring knowledge that you can charge people for.”
Don Jazzy
Don Jazzy disclosed that he is currently learning Forex trading as part of his journey of self-improvement. “This Forex I’m learning now is an investment in myself. Whether I like it or not, tomorrow it’s going to turn into something I can call a skill, something I have and can use,” he added.
He further encouraged Nigerians not to remain idle but to identify and develop skills that can sustain them in the digital age.
“Don’t just be useless. Go and acquire a skill, whatever skill it is. Nowadays, it doesn’t necessarily have to be that you must be a doctor, lawyer, or engineer. In this internet and AI age, even carpentry can become a valuable skill.”
Don Jazzy
Don Jazzy’s message has been widely praised on social media, with many commending him for promoting financial literacy and personal development among Nigerian youths.
In a world where celebrities are judged by the cars they drive, the houses they own, and the jets they fly, Don Jazzy offers a different frame. He treats notoriety and luxury as by-products, not the goal.
He invests first in talent, self, and systems. The private jet, the luxury yachts, the mansions may follow; but only after value is clearly built.
His refusal to buy a private jet now is not about denying himself, it is about controlling when and how to power that symbol.
Don Jazzy Reveals Near Music Exit After Mo’Hits Collapse
Nigerian music executive Don Jazzy shared his experience of nearly quitting the music industry after the abrupt end of Mo’Hits, the record label he co-founded with D’banj, in 2012. The label’s collapse was due to disagreements between the two founders.
In an interview with Rolling Stone, Don Jazzy revealed that it was the encouragement of his friends that led him to stay in the industry and establish Mavin Records.
This new venture not only became a home for former Mo’Hits artists, such as Wande Coal, Dr SID, and D’Prince, but also launched the careers of new stars like Tiwa Savage, Reekado Banks, and Di’ja.
The experience of Mo’Hits ending has had a lasting impact on Don Jazzy, making him more resilient.
“When Mo’Hits ended, I thought that was it. I almost packed up to move abroad. But friends encouraged me to stay and start again, and Mavin Records was born. Since then, I’ve learned not to let anything break me.”
Don Jazzy
Mavin Records has continued to grow and evolve over the years, with its current roster featuring artists such as Rema, Ayra Starr, and Ladipoe.
In 2024, the label received a significant investment from Universal Music Group, marking a major milestone in its expansion. This investment is expected to further accelerate the label’s growth and increase its global presence.
The story of Don Jazzy and Mavin Records serves as a testament to the importance of perseverance and adaptability in the music industry.
Despite facing setbacks, Don Jazzy has been able to build a successful and enduring legacy, and his experience offers valuable lessons for artists and entrepreneurs around the world. With its diverse roster of artists and its commitment to innovation, Mavin Records is poised to continue playing a major role in shaping the sound of African music.
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