Organisers of Black Sherif’s annual Zaama Disco concert have opened vendor applications for the 2026 edition, themed “The Sun Swagga Edition.” Brands, creatives, fashion labels and food vendors are invited to apply for limited slots at the event, scheduled for December 21 at the University of Ghana Sports Stadium in Accra.

Organisers emphasised that slots are limited and urged early applications so vendors can secure a place in what has become one of Ghana’s major December live music experiences.

Zaama Disco began as a branded concert series for the Ghanaian rapper and singer, born Mohammed Ismail Sherif and popularly known as Black Sherif or Blacko. The show has grown steadily since its early editions, evolving from smaller venues into full stadium productions.

The 2025 edition marked a significant step when Black Sherif headlined the University of Ghana Sports Stadium for the first time, drawing large crowds and earning praise for its production quality and atmosphere. Returning to the same venue in 2026 makes him the first artist to stage his own branded concert there on two consecutive occasions.

The “Sun Swagga” theme builds on the artist’s recent creative direction and visual identity, which has featured prominently in his music, fashion and live performances. Fans and industry observers expect the 2026 show to expand on the scale and energy of previous years, combining Black Sherif’s headline set with supporting acts, strong stage production and a festival-style environment that includes commercial and creative activations.

Vendor Participation

Vendor participation forms part of that broader experience. Fashion and lifestyle brands will have the chance to showcase products to a large, engaged audience of primarily young Ghanaians. Food vendors are expected to offer a range of options throughout the stadium grounds, while creatives can use the platform for visibility and networking.

Organisers have framed the opportunity as a way for businesses to become part of the concert’s atmosphere rather than simply operate on the periphery.

Ticket sales have already generated early interest. A waitlist for early-bird tickets was opened in late October, with the official account directing fans to the same website. The December 21 date places Zaama Disco firmly in the heart of Ghana’s busy end-of-year entertainment calendar, when multiple major concerts and festivals compete for attention.

About the Artist

Black Sherif’s rise has been one of the notable stories in Ghanaian and wider African music in recent years. Breakthrough tracks and consistent live performances have built a dedicated following that fills venues and streams his music in high numbers.

The annual Zaama Disco concert has become a key moment for that fanbase, often described as a gathering of the “Blacko Tribe.” The stadium setting allows for larger production values, more elaborate staging and a greater sense of occasion than earlier indoor or outdoor shows.

Previous editions have featured guest appearances by other leading Ghanaian artists and strong production teams. While the full lineup for 2026 has not yet been announced, the focus remains on Black Sherif’s performance and the overall experience created around it.

The addition of structured vendor opportunities signals an intention to make the event more complete as a day-to-night outing rather than a pure concert.

Applications are being handled through the official website, where interested parties can find details on requirements, categories and deadlines. Organisers have not publicly disclosed the exact number of available slots or the fee structure, but the repeated emphasis on limited availability suggests demand is expected to be high.

For many small and medium-sized brands in Accra and beyond, securing a presence at a high-profile December event offers valuable exposure. The University of Ghana Sports Stadium location is accessible and familiar to concert-goers, having hosted major shows in recent years.

The combination of a popular headliner, a proven venue and an open call for commercial partners positions Zaama Disco 2026 as both a musical event and a platform for Ghanaian creative and entrepreneurial activity.

As preparations continue, further announcements regarding tickets, supporting artists and production details are expected in the coming weeks. For now, the opening of vendor slots marks a practical next step in building the full experience for what organisers promise will be an unforgettable December night under the Sun Swagga banner.

Fans and potential vendors alike are being directed to zaamadisco.com for the latest information and to complete applications while spaces remain.