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Pollster Blames NPP’s Decline On Intolerance

April 16, 2025
Lilian Ahedorby Lilian Ahedor
in General News
0
NPP's internal party democracy at risk

NPP

As Ghana approaches a pivotal moment in its political future, a stark warning has been issued to the opposition NPP by Mussa Dankwah, Executive Director of Global InfoAnalytics. 

According to him, the party is bleeding support not because of its policies or presidential approval ratings, but due to the toxic conduct of its followers.

Dankwah, known for his data-driven insights and political projections, did not hold back in his latest assessment. Addressing the party’s dwindling numbers, he urged NPP loyalists to take a long, hard look in the mirror.

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“To be honest, I don’t care if you tag me as an NDC. What I care most about is when my polls don’t reflect the reality. It is not a crime to belong to the NDC.” 

Mussa Dankwah

Accordingly, he called out what he sees as a growing intolerance in Ghana’s political discourse, particularly among some members of the NPP.

Using recent polling data, Dankwah revealed a significant drop in NPP party affiliation from 36% in October 2024 to 32% in April 2025. In contrast, the ruling NDC saw an increase from 33% to 42% during the same period.

“People could still be NPP and approve the performance of the president, but to lose your base in such a dramatic way needs introspection. Root cause analysis is needed.” 

Mussa Dankwah
Mussa Dankwah on NPP popularity rot
Mussa Dankwah

NPP followers, he argued, are not losing votes solely because of governmental decisions, but also due to the actions of individuals within their ranks—specifically, those who weaponize insults and intolerance against critics or opposing views. 

The data, he insisted, tells a story that many NPP loyalists are refusing to hear.

“You have insulted me saaa before the 2024 election, and still doing the same in the face of overwhelming evidence of our polling accuracy. I have since tried to point out some of the issues to you using data, but what I keep getting are more insults. Some of you are still following Kwadwo Poku’s advice.”

Mussa Dankwah

NPP To Confront Its Cultural Crisis

Though critics have frequently accused Dankwah of bias—branding him as an NDC sympathizer—he remains unfazed by such labels. For him, the central mission is not partisan loyalty but the pursuit of truth. 

His unapologetic stance reflects a deeper commitment to factual accuracy, civic education, and the integrity of Ghana’s democratic dialogue. 

Rather than silence dissenting views, he believes public debate must be grounded in evidence and aimed at strengthening democratic accountability.

NPP directive on negativism
NPP SUPPORTERS

“If it were not for good governance and democracy, I would have kept mute and allowed you to walk blind, but we have to continue the work we started for the good people of Ghana, who include a good number of decent NPP followers.”

Mussa Dankwah

The contradiction within the NPP is evident: while its leadership may call for unity and introspection, elements within its base appear more interested in vilifying dissent than engaging it. 

That, according to Dankwah, is precisely what is driving moderate and independent-minded voters away.

Beyond political allegiance, Dankwah believes that his polling work has played a constructive role in Ghana’s democratic space, despite personal attacks.

“We continue to provide insight to many political actors in this country, which is shaping their understanding of politics, including the NPP. An insight that is certainly going to help them in their attempt to reorganize the party, even as you denigrate and insult me.” 

Mussa Dankwah

Democratic Discourse Encouraged

However, the digital era comes with its own set of difficulties. Dankwah pointed to the increasingly hostile nature of online discourse, which has driven many thought leaders to withdraw or go quiet. 

Determined not to let trolls overshadow his contributions, he asserted his intention to take a more active role in managing his digital presence, ensuring that his platforms remain constructive and focused.

NPP issues directive on internal negativism
NPP Campaign

“Please, if you don’t want to know what Ghanaians are saying, just unfollow this page because I am going to follow the footsteps of my brother Kofi Asare, activating the block factory for those who keep insulting and do not show any maturity in their engagement on the page.” 

Mussa Dankwah

There is a message here for the NPP, and for Ghana’s political elite more broadly: democracy thrives not just on free speech, but on civility. 

When the political space becomes so caustic that those offering insight are branded enemies, the real losers are not the analysts but the electorate.

As the 2024 post-election landscape continues to unfold, the opposition party may find itself increasingly isolated—if it fails to acknowledge and address the cultural rot within its base. 

Mussa Dankwah’s message may sting, but in the long run, it may be exactly what the NPP needs to hear.

READ ALSO: Ukraine Prolongs Martial Law

Tags: Ghana PoliticsGlobal InfoAnalyticsMussa DankwahNPPpolitical intolerance
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