Ghanaian Afrobeats and highlife star Lasmid has officially released his latest single, “Liquor Store,” a collaboration with N.E Records that dropped on Thursday night, August 20, 2026. The track is now available on major streaming platforms, arriving as a teaser ahead of an upcoming album from the Takoradi-born musician.

Promotional posts quickly circulated across social media, featuring striking black-and-white imagery. One shows Lasmid in a stylish plaid shirt and sunglasses against a dark background. The official cover art presents a close-up of the artist in a leather jacket over a white T-shirt, highlighting a distinctive cross-like pendant necklace, with the bold title “Liquor Store” and credits to N.E Records x Lasmid.

Early reactions from fans described the song as highly anticipated, with some noting its relatively short runtime while praising the delivery and vibe.

Born Ladsmid Nathaniel Owusu on May 24, 1999, in Takoradi in Ghana’s Western Region, Lasmid first gained national attention by winning Season 8 of the MTN Hitmaker competition in 2019. The victory came with a recording contract worth GH₵120,000 and led to his signing with producer Kaywa’s Highly Spiritual Music label.

Formerly known as Charger, he built momentum through a series of releases that blended smooth melodies, rapping, and genre-crossing elements drawn from Afrobeats, highlife, and contemporary Ghanaian sounds.

His breakthrough arrived with the 2022 single “Friday Night.” The track exploded on TikTok, topped charts in Ghana, and established him as a leading voice among the newer generation of artists. Subsequent collaborations with major names including Sarkodie, Medikal, Kofi Kinaata, Mr Drew, Kuami Eugene, Amerado, and Dead Peepol further expanded his reach.

Hits and features such as the “Sika” remix with Kuami Eugene, “Puul,” “Signature” with KiDi, and more recent cuts like “Biggest Nathaniel,” “Darkest Style,” and “No Issues” have kept him consistently present on playlists and charts.

By early 2026, Lasmid had surpassed 200 million streams on Audiomack alone, earning a commemorative plaque presented in Accra in a surprise ceremony co-hosted by the platform. His Spotify monthly listeners have hovered around the one-million mark, reflecting a loyal following across Ghana and the broader African diaspora.

In interviews, he has spoken about drawing creative inspiration from diverse sources, including Muslim and Indian music, whose melodic progressions and emotional depth influence his songwriting and vocal style.

“Liquor Store” continues this trajectory. Credited jointly to N.E Records and Lasmid, the single arrives as a pre-album offering. N.E Records appears closely linked to his recent output, with previous material such as “Biggest Nathaniel” also carrying associated credits.

Public Reactions

Industry trackers and fan accounts began listing the song among new music Friday recommendations shortly after its midnight-adjacent drop, placing it alongside other continental releases.

The timing aligns with a busy period in Ghanaian and West African music. Artists continue to leverage short, catchy, visually strong singles optimized for social media virality while building toward fuller projects.

Lasmid’s approach has consistently mixed street-leaning energy with melodic accessibility, a formula that helped “Friday Night” cross over and that supporters hope will repeat with the new release.

Fans on platforms like X expressed immediate enthusiasm. Comments highlighted the wait for the track, the polished presentation, and expectations that it would fit seamlessly into playlists and parties. Some shared short video clips and reactions set to the song, while others simply celebrated another addition to his growing catalog.

Promotional accounts amplified the news with the cover art and straightforward announcements that the single was “out now.”

Lasmid has maintained a relatively steady release pace in recent years. After earlier projects and live recordings such as elements tied to “Sweet Songs 4 You,” he has focused on singles that keep momentum between larger drops.

The explicit framing of “Liquor Store” as material arriving “before the album” has raised anticipation for the full project, though no official title, tracklist, or release window has been confirmed publicly at the time of the single’s arrival.

At 27, Lasmid represents a generation of Ghanaian artists who rose through reality television competitions, social media amplification, and strategic collaborations rather than solely traditional industry pathways.

His base in Takoradi and subsequent national and regional success illustrate the continued strength of talent pipelines outside Accra. Supporters often cite his vocal tone, songwriting, and ability to craft memorable hooks as key strengths.

The new single enters a competitive streaming environment where African music continues to gain global traction. Platforms have invested in local recognition events, playlist placement, and artist support, as seen with Audiomack’s plaque presentation.

Success for “Liquor Store” will likely be measured by early streaming numbers, playlist adds, social media engagement, and whether it generates the kind of organic dance challenges or meme culture that propelled earlier hits.

Listeners can find the track under Lasmid’s artist pages or via N.E Records listings on services including Spotify, Apple Music, and others. The clean, high-contrast visual campaign accompanying the release reinforces a modern, stylish image consistent with his recent promotional materials.

As the song begins circulating, attention will turn to how it performs relative to his previous work and what it signals about the direction of the forthcoming album. For now, “Liquor Store” marks another chapter for an artist who has steadily converted early competition success into a sustained recording career.

Ghanaian music audiences and the wider Afrobeats community have a fresh track to stream, share, and debate in the days ahead.

Lasmid’s trajectory from MTN Hitmaker winner to multi-million stream artist demonstrates the opportunities available to consistent creators in the current digital landscape.

With “Liquor Store” now live, the focus shifts from anticipation to reception as fans dive into the new material and await further details on the album it precedes.