MTN Ghana has resumed the celebration of Ashantifest, its month-long festival for the people of Asanteman which was put on hold following the outbreak of COVID 19.
Ashantifest is an annual regional festival created by MTN to bring the brand closer to Asanteman while appreciating the loyalty of its cherished subscribers in the region for contributing to the success story of MTN.
Since the inception of the festival over eleven years ago, various life enriching initiatives including the provision of community improvement projects, sports and entertainment have been brought to the doorsteps of several communities in the region. The celebration also comes with specific promotional offers for customers in the region.
MTN outlined several activities to make this year’s celebration a memorable one. These activities include: Community Soccer (MTN Ashantifest Cup) for twelve communities including Asokore Mampong, Dichemso, Bantama and Asafo. The other competing teams are Tech, Abrepo, Suame, Asokwa, Aboabo, Tafo, Fante New Town and Kotei Deduako.
The MTN FA Cup Final between defending champions, Accra Hearts of Oak and Bechem United at the Baba Yara Sports Stadium on Sunday, June 26, 2022 also forms part of the activities.
Other activities include: Courtesy calls on the Ashanti Regional Minister and the Mayor of Kumasi; Community forum at Effiduase; Media Editors forum to update the media on issues regarding MTN’s business; SME Fair and Y’ello Care Staff Volunteering program.
During this year’s Ashantifest, MTN is making available to its customers a special offer on *141# of 120MB @GHC 2 + 500MB Bonus. This is a unique data offer created just for Asanteman.
Commenting on the festival, the General Manager for the Northern Sector, Nii Adotey Mingle, said “We cannot overlook the relationship between us and Asanteman”.
“MTN has continued to remain a market leader in the telecoms industry because of your loyalty and support. This is the reason why all these years we set aside a month each year to renew our commitment to deliver distinct customer experience and embark on community activities to brighten the lives of people in the region”.Nii Adotey Mingle
Other regional festivals
Ashantifest is one of the several regional festivals designed and celebrated by MTN Ghana across the country to bring the brand closer to the communities in which the company operates. It is held in appreciation of the continuous support of the region to the growth of MTN. Other MTN initiated regional festivals include Suncity fest (BABE Regions), Twin City fest (Western Region) and Savanna fest (for the five regions of the North).
MTN Ghana is the market leader in the mobile telecommunications industry in Ghana, offering subscribers a range of exciting options under Pay As You Go, Pay Monthly and Mobile Financial Services.
The company is part of the MTN Group which is a leading emerging market leader with a clear vision to lead the delivery of a bold new digital world to our customers.
The company is inspired by its belief that everyone deserves the benefits of a modern connected life. Scancom PLC is listed on the Ghana Stock Exchange and its strategy is Ambition 2025: Leading digital solutions for Africa’s progress.