Insurance group, Hollard Ghana, with subsidiaries Hollard Insurance and Hollard Life, has marked two years of partnership with retail giant, Melcom to make insurance more accessible to Ghanaians through a Shop and Insure initiative.

The two industry leaders launched their partnership in 2020 and have gone on to provide over five thousand policies to Ghanaians shopping at Melcom stores via Hollard on-the-go booths and on their e-commerce platform.

Shoppers can access non-life and life insurance products such as motor insurance, home appliance plan, cell phone insurance, gadgets purchased such as flat-screen TVs, smart devices, deep freezers, fridges, travel insurance, funeral, personal accident, investments, and savings policies at Melcom.

Patience Akyianu, Group CEO of Hollard Ghana, commenting on the partnership’s success, said the partnership’s progress is a step in the right direction.

“Two years ago, we embarked on a journey to enable more Ghanaians to create and secure a better future by offering insurance where they shop. We promised them a simplified way of buying insurance, paying premiums, and making claims whilst shopping at the nation’s one-stop shop, Melcom. Today, I’m excited to say we have honoured our promise by securing their lives and purchases at Melcom.”
Patience Akyianu

Diversifying Access to Insurance through Distribution Channels

Group CEO of Hollard Ghana stated that the company is an unconventional company that believes in diversifying access to insurance through its distribution channels.

“We understand buying insurance at a department store is still uncommon, but we are confident to report that Ghanaians are coming to accept and demand convenience. To ease things, our periodic insurance education awareness week at Melcom has helped us engage directly with Melcom shoppers. We’re doing our part to increase the penetration of insurance in Ghana. Thank you to Melcom for being a great partner. We couldn’t have found a better enabler. We look forward to an even more fruitful continuation of our partnership.”
Patience Akyianu

On their part, the Directors of Melcom Group noted that as a leading retailer, Melcom has always strived to offer more to its customers, that fulfils not just their daily needs but also lifestyle needs.

“Offering basic insurance services from both our physical and electronic stores is a move that for sure is unorthodox in this market but offers convenience to our customers at the same time. This partnership also reaffirms our commitment to support a larger agenda of the government to drive financial inclusion via Holland’s insurance services. We are hopeful that this partnership will help society all the more, in the days to come.”
Directors of Melcom Group

According to the Directors, testimonials are positive as people are pleasantly surprised by the simple and hassle-free claims processes.

A claimant testified saying “When I received the alert of GHC30,000. I couldn’t believe it. Hollard Ghana truly comes through during your time of need”.

Meanwhile, Hollard-trained agents can be found at local Melcom shops or quick to respond to enquiries via the online portal.