Ghanaian sensational singer, Gyakie has been selected by Spotify to join its ‘Equal’ inaugural program.
The excited artist took to her Instagram page to make this known. She notes that she it is an honor to be part of the program as she is the only African woman to be part of it. Posting a picture of herself, which has been featured on a billboard at the famous ‘Times square’, she wrote:
“I am deeply honored to be the first African woman to;partner with @Spotify for Equal. This is huge for so many women across the continent and the entire globe… We made it to Times Square”.
Reactions to her post
Her post has been well receive by her fans and some pioneers in the entertainment industry. The likes of Reggie Rockstone, Yvonne Nelson, Kalybos among others, congratulated her noting that she deserves it. Even so, some very excited fans averred that this is not the limit since;there is more in store for her. Some reactions to her post read:
- GYAKIE RELEASES REMIX OF FOREVER FEATURING OMAH LAY
- GYAKIE SIGNS DEAL WITH SONY MUSIC
- I Wanted To Be An Entrepreneur- Gyakie Reveals
Gyakie joins other female artists for Spotify’s ‘Equal’
Spotify’s ‘Equal’ program, forms part of the ‘Equal Hub’ initiative, which was;launched in commemoration of International Women’s Day and adds to the audio streaming platform’s;efforts to extend its global commitment to fostering equity for women in music.
It is worth noting that Gyakie, who becomes the first African creator to be;selected for the initiative, was named alongside other female artists, including American rapper, Saweetie, Brazillian pop artist, Duda Beat, British;singer-songwriter, Griff, Mexico’s, Natalia Lafourcade, and German, singer Zoe Wees.
According to a statement by Spotify, it notes that the global music streaming;platform is taking charge of fostering gender equality in the music space, as they seek to end;the disparities between men and women’s success in the industry.
“The global initiative is uniquely design to foster gender equity;in music by adapting and extending the cumulative blueprint of Spotify’s successful programs into;a cohesive experience– supporting female creators under one brand”. Meanwhile,
“Only one in five artists in the charts are women, a stark contrast to how;integral women’s influence is to Spotify’s success today and the music industry at large. Spotify takes the responsibility of upending these disparities seriously, and;believes the first step towards amplifying the work of all creators identifying;as women, is to extend critical resources to this community to create opportunity”. Also,. However,. Meanwhile,. More so,. Nonetheless
Spoitfy’s Equal program an initiative to empower women
Spotify head of music for sub-Saharan Africa, Phiona Okumu, said; “In a time where we as a society are re-examining equity on so many levels, Spotify;is prioritizing its goal to make female faces and voices seen and heard. Our goal is to lead by example, joining hands with the African;music industry stakeholders with the means and platform to help;elevate the next generation of women in the music industry to deserving new heights.”
The full program includes the Equal local playlists, which will reflect the 35; markets spanning over 50 countries, the Equal Global Playlist, containing; music from Equal artists from all around the world while amplifying;the Equal class of each month and the Equal Artists of the Month, in which;one artist from each participating market will be featured on the cover of their respective, local playlist.
That notwithstanding, Spotify is working with a network of organizations to;embark on this project of empowering women around the world. The ‘Equal’ board is composed of; She’s the Music (US), Girls Rock Australia Network (Australia), She;Said So (Italy), MEWEM Europa (Europe), Girls Connected (Canada), Music Women (Germany).
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