Telecoming, an international company specializing in sport and entertainment monetization technologies, has reached a strategic agreement with MTN Group to monetize its sports offer in 21 countries. The impact of the deal opens up a potential market of more than 280 million African users.

This is the second major global agreement that Telecoming has signed with a telco group, following the one reached in 2019, also for the distribution and monetization of entertainment and sports services. The company, therefore, strengthens its structure on a continent where it has been operating since 2015.

The alliance with MTN Group enriches the possibilities and penetration of Telecoming’s digital services business in the region, opening up new opportunities to access countries where it was not yet present, with the possibility of exploiting new connections.

Leveraging global alliances for competitive advantage

These global alliances provide the company with a competitive advantage that consolidates its connections in a significant way. Telecoming places itself in a privileged position, very attractive to its sports partners, to whom it can offer a quick and easy internationalization on the continent.

“This is a very important moment for us because our monetization capacity in Africa will take a giant leap forward in the coming months. It is an exciting adventure between Telecoming and MTN Group to build global soccer fan communities with engaging content and experiences.”
Cyrille Thivat, CEO of Telecoming

Cyrille Thivat added that “thanks to this agreement, we have the opportunity to launch official football services in all the countries where MTN is present, impacting a potential audience of 280 million users in 21 countries”.

Tech company specialized in developing and distributing mobile experiences for sports and entertainment, Telecoming has been deploying monetization technologies in partnership with telcos since 2008.

The company is currently present in 27 countries. Its portfolio includes the official licenses of the leading soccer clubs in Europe and Africa, as well as the main competitions of 13 sports disciplines.

As a leader in the digital content economy since its beginning, the company has been recognized by the London Stock Exchange as one of Europe’s most inspiring organizations. In addition, it is one of Europe’s fastest-growing companies, according to Morningstar’s 5000 Inc. ranking.