Africa’s leading digital music platform, Boomplay, has signed a partnership with Turntable Charts that will see the music streaming service distribute data of the most streamed songs in Nigeria, to the publication.
According to statement by Boomplay, the ranking of music will provide music;lovers access to collaborative content which seeks to recognize the top songs and artistes across the country.
Speaking during the announcement, the Director of Artiste and Media Relations;at Boomplay, Tosin Sorinola stated that this partnership upholds the company’s commitment;towards the advancement and growth of music across Africa.
“With this new partnership, we are bringing Boomplay’s leadership;in digital music across Africa together with TurnTable’s definitive music chart to give creators, artists;and fans access to even more credible statistics that they can rely on.
She further noted that “this agreement is a natural extension of our music;strategy to bring exciting music experiences to fans across Africa while helping them; o find the hottest, most popular music hits and singles from all musical genres in Nigeria”.
More on the partnership
That notwithstanding, her sentiments were echoed by Ayomide Oriowo, who is the co-Editor-in-Chief of TurnTable Charts. He said of the partnership that it is a landmark for;TurnTable Charts since this partnership represents their first direct agreement with a DSP operating in Nigeria.
According to him, the partnership makes the data points used for their charts “better” and “bigger”. He further mentioned that “it also offers an opportunity to provide better platform-specific analytics and reports”.
“Finally, with Boomplay as the largest music streaming service in;Africa, this is the first step to creating genre charts that puts the spotlight on other;genres of music beyond popular music in Nigeria as well as an albums chart that gives the performance;of albums across all platform. We are delighted to have Boomplay as a partner”.
Boomplay is a music streaming and download service platform provided by Transsnet Music Limited.
The company has regional offices in Tanzania, Kenya, Ghana and Nigeria. The app is available globally on mobile through several downloading platforms.
It is worth mentioning that as of May 2021, Boomplay amassed;over 59 million Monthly Active Users (MAU), with a catalogue of over 56 million songs.
Nonetheless, TurnTable Charts (TTC) is a music chart publication owned by TMDA. The publication produces music news, insights, analytics as well as its weekly charts including the first ever aggregate;chart in Nigerian music, the ‘TurnTable Top 50’, that combines radio airplay, TV airplay, freemium streaming and now Boomplay data, the most credible and a true reflection of what music lovers are listening to in the country. They also provide other charts such as Top Triller Chart Nigeria, Top Airplay Chart and more.
TurnTable Charts was co-founded in July 2020 and has since operated;in Nigeria to provide standard music charts in the country for songs published weekly. TurnTable Charts publishes weekly music charts in Nigeria, mostly based on Friday to Thursday tracking.
Read also: Wondaland album by Teni garners 2million streams on Boomplay
