Digital Media Strategist and social media coach, Kelly Nii Lartey Mensah, has revealed that the awards exceptional outputs over the years is a result of “science and data”.
This comes after the release of the nomination lists sparked wildfires of opinion on social media among music fanatics about who deserves the nomination and who does not. Most social media users were of the view that some artists on the list do not deserve it and alleged that the list has been rigged.
However, in a Facebook post, Kelly Lartey Mensah explained that the organization does not only use one means of judging who should be on the list. According to him, other factors come to play.
“If YouTube views are required to gain nomination at the 3 Music Awards, like Maame Grace and Akabenezer will win artiste of the year. Some people just talk forgetting that the award thrives on science and data. The science of the awards listing is second to none and the innovation is good for the music industry, not only on Ghana but over the whole continent of Africa”.
Kelly
Kelly Mensah further explaining noted that the science used by the Board of the 3 Music Awards looks at every aspect of music consumption not only one or two but the whole music consumption enclave. According to him, they consider other music platforms and the total number of airplay an artist has before coming up with the nomination list.
Kelly Mensah indicated that “data varied sources are then analyzed and graded. This is why we have a system of awards”.
“The 3 Music Awards Board and research center look at everything. Mainstream to digital, events and festivals, as well as any other form music is consumed, known to the board. The science means there’s a research and development team who look at the entire consumption biology of music, not just digital, throughout the year”.
Kelly Mensah
Well, 3 Music Award scheme continues to send shockwaves throughout the entire African music and entertainment ecosystem with more enhanced metrics in determining who gets nominated
3 Media Network, organizers of the prestigious annual 3 Music Awards, announced the nominees for the 2022 edition of the awards scheme, last Saturday, 12th February 2022, at Teelande Tea Garden in Accra Ghana.
The awards platform was established by 3Media Networks to recognize and celebrate outstanding musical achievements in Ghana and across Africa. This year’s 3Music Awards will honor artists and their works in over 30 categories, including the coveted Artist of the Year.
Black Sherif, Celestine Donkor, D-Black, Kidi, Kuami Eugene, Mr. Drew, Sarkodie, Stonebwoy, and Gyakie are the nominees for the Artiste of the Year category at the 2022 3Music Awards. This year’s edition also witnessed new talents making their debut across some categories, including Best Alternative Song of the Year, Best female vocal performance, Best male vocal performance, and more.
Bethel Revival Choir, Dope Nation, Keche, and R2Bees are contenders in the Group of the Year, category, while Knii Lante, is a new entry in the Reggae and Dancehall Artiste of the Year category, where he will compete with top-tier artists Epixode, Samini, Shatta Wale, and Stonebwoy.
The 5th 3Music Awards, tagged ‘More Than Music’, will feature performances from leading local, African, and international artists. The ceremony is to be held on March 26 at the Accra International Conference Centre’s Grand Arena.
Read also: Ghana’s Tourism sector, mending the cracks
