The Managing Director of SIC Life Insurance Limited, Mr Kwaku Appiah-Menka, has tasked insurance companies to make the anxiety and worry of customers their major priority.

According to the Managing Director of SIC Life Insurance Limited, it is important for customer service people who worked with insurance companies and customers to assure the public that they would be given absolute peace of mind in any event.

Mr Appiah-Menka noted that providing such peace of mind to customers, would engender the trust and confidence that is critical in the insurance industry.

“At SIC Life, we pride ourselves in being our customer’s true friends for life. One way in which we do this is ensuring their absolute peace of mind, which doubles as the company’s tag line.”
Mr Appiah-Menka

Mr Appiah-Menka indicated that the company has over the years made customers a key performance driver of its operations, hence the institution of customer service ambassadors in all 26 branches to create “a customer-centric culture that makes the customer enjoy that ‘absolute peace of mind’ we have promised you since 2007.”

Using the launch of SIC Life’s Customer Service Ambassadors and mascot ‘Wɔfa Ahotɔ’ as an example, Mr Appiah-Menka explained that the ‘Wɔfa Ahotɔ’ is an embodiment of that SIC Life ambassador who will help communicate and inculcate the importance of our four core values, which will ultimately give the customer an absolute peace of mind.

The Managing Director noted that through SIC Life Insurance’s four core values of customer focus, integrity, teamwork and innovation; SIC Life would provide its customers with absolute peace of mind. A life with no worries and anxiety.

Mr Appiah-Menka noted that ‘Wɔfa Ahotɔ’ would, therefore, champion a cause to impart the Company’s core values to staff and in turn positively affect the everyday dealings with customers and help in achieving the Company’s strategic goal for the year 2021-2024.

The Launch of ‘Wɔfa Ahotɔ’

Mrs Vera Kate Haizel-Cobina, Chief Operating Officer ‘Wɔfa Ahotɔ’ at the launch of ‘Wɔfa Ahotɔ’ stated that the Company’s four-year strategic goals have made customers a critical part of its goals by creating a customer-centric culture that would enhance customer experience.

“Customer service is not a department but an attitude where you’re able to accept the fault of others as yours to project the image of your company.”
Mrs Vera Kate Haizel-Cobina

Mrs Vera Kate Haizel-Cobina also called on insurance companies to champion such attitude.

“The insurance companies must work to bridge the gap between the company and its clients to create customer delight, and good relationship which the industry stands for.”
Mrs Vera Kate Haizel-Cobina