The Agricultural Development Bank (ADB) Plc has launched a new corporate strategy with a commitment to strengthen Agribusiness Financing to accelerate the achievement of its vision, which is ‘to be the people’s bank, harnessing the transformational power of agribusiness for wealth creation’.
The new corporate strategy, which was considered and approved by the Board of Directors of the Bank, replaces a 3-year strategy that expired on December 31, 2022.
The bank’s new corporate strategy is anchored on the theme, ‘Going Above and Beyond the Predictable’. Hinged on nine pillars, the strategy seeks to guide the direction of the Bank for the next few years.
The new corporate strategy is aimed at enhancing the bank’s dominance as the forerunner in agribusiness financing in the country, while also, leveraging technology to reposition its Retail and Digital Banking space.
ADB also intends to lay emphasis on other key areas of growth including financial performance, process improvement to enhance turnaround time, risk management, and customer experience.
Alhaji Alhassan Yakubu-Tali, Managing Director of ADB, in his brief remarks during the launch of the programme, reiterated the Bank’s commitment to agribusiness financing, noting that:
“As the people’s bank, harnessing the transformational power of agribusiness for wealth creation, ADB is taking necessary steps to strengthen its dominance as a leader in agribusiness financing in Ghana.
“ADB will continue to remain leader and dominant in agribusiness financing across the entire agricultural value chain.”
Alhaji Yakubu-Tali
Continuing, Alhaji Yakubu-Tali stated what the bank intends doing in the area of digital and retail banking. He announced that:
“ADB has rolled out strategies towards improving its digital and retail banking segments in order to enhance convenience and service delivery.
“The bank will also leverage strongly on technology and other channels to extend banking services to non-banked or underserved areas.”
Alhaji Yakubu-Tali
Current national and global happenings require making strategic decisions
Moreover, the Managing Director stated that the current happenings at the world stage, ranging from COVID-19, the Russia-Ukraine war, the slowdown in the global economy, high inflationary pressures, exchange rate challenges, and the Domestic Debt Exchange Programme (DDEP) by the government, among others, require strategic decisions to make the Bank competitive.
This, he noted will help the bank meet its performance indicators, hence, the new corporate strategy to serve as a blueprint to ensure that the Bank grows above and beyond the predictable.
Alhaji Alhassan Yakubu-Tali then applauded the Bank’s cherished customers for their loyalty and continuous trust in the ADB Brand, its products and services, giving them as well as other key stakeholders the assurance of the Bank’s continuous hard work to improve and serve them better.
The Managing Director also commended the Board, Management, and Staff of the Bank for their readiness in helping get the Bank to the next level of improved profitability and growth.
Other strategies recently put in place by the Bank to enhance its operations
The Agricultural Development Bank Plc recently rolled out the instant issuance of GH-Link Card and also upgraded its internet banking service platform to promote remote banking as part of the transformational agenda.
It also put in place measures to ensure regular review of its products and services to facilitate its continuous efforts at meeting the banking needs of both existing and potential customers.
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