Chief Executive Officer of Afrobarometer, Dr. Joseph Asunka, has expressed his delight at the opportunity to participate in the International Political Campaigns Expo (IPE 2024) Conference in Cape Town.

The Afrobarometer’s presentation at the International Political Campaigns Expo 2024 Conference highlighted several critical issues affecting the democratic landscape in Africa, particularly in relation to the electoral process. These issues underscore the need for innovative approaches, including the utilization of data and new technologies, to address the challenges identified.

This participation highlighted Dr. Asunka’s commitment to engaging with the broader academic and development community to share insights and contribute to discussions on political campaigns and their impacts on governance and societal development.

“This was an important audience to demonstrate the sharp disparities amongst the continent’s political parties in the extent to which they engage voters between and during elections.”
Dr. Joseph Asunka

Dr. Joseph Asunka, the Chief Executive Officer of Afrobarometer, highlighted the disconnect between Africans’ demand for democracy and their dissatisfaction with the outcomes of their multiparty systems. His perspective is supported by Afrobarometer’s research, which indicates a significant gap between the aspirations of Africans for democracy and the perceived quality of governance they experience.

He further stated that Afrobarometer’s findings show that while Africans express a strong desire for democracy and accountability, the political reality across the continent often falls short of these expectations.

Dr. Joseph Asunka emphasized that despite a majority of Africans wanting more democratic and accountable governance, they report dissatisfaction with the current state of democracy in their countries.

Again, he expressed that the disconnect is evident in the decline in satisfaction with democracy, as well as in the growing perception that corruption is worsening.

Furthermore, he revealed that public confidence in the effectiveness of democratic institutions and processes, such as the rule of law and accountability, has also ebbed over time.

Dr. Joseph Asunka’s statement to the International Political Campaigns Expo 2024 Conference highlighted the importance of discussing inequalities among citizens in terms of whether parties include them in the electoral process in Africa.

Adoption of Context-Relevant Technologies

In light of these findings, Dr. Joseph Asunka highlighted the role of data and new technologies in Africa’s election campaigns.

Dr. Joseph Asunka indicated that leveraging data analytics, new technologies can provide insights into the operations and outcomes of electoral campaigns, helping to increase transparency and accountability among political parties.

Moreover, Dr. Joseph Asunka proposed that through the use of social media, mobile technologies, and other digital platforms, political parties can reach a wider audience and engage voters more effectively, especially among the youth who are more likely to be disengaged from traditional political processes.

Again, Dr. Joseph Asunka stated that new technologies can help to create more accessible and engaging electoral processes for all citizens, including those in remote or hard-to-reach areas. This can help to address the inequalities in electoral inclusion identified by the Afrobarometer survey.

The Afrobarometer’s findings underscored the urgent need for innovative solutions to the challenges facing Africa’s democratic processes. By harnessing the power of data and new technologies, it is possible to bridge the gap between the demand for democracy and the current state of multiparty systems, thereby enhancing the effectiveness and inclusivity of Africa’s election campaigns.