Fidelity Bank Ghana has reignited excitement across the country with the successful launch of the first monthly draw under its much-anticipated “Sika Bumm Reloaded” promotion.
Ten lucky customers have emerged winners, sharing a whopping GH¢50,000 in cash rewards, marking a thrilling start to what promises to be one of the most engaging customer reward campaigns in Ghana’s banking sector.
The “Sika Bumm Reloaded” campaign, which returns by popular demand, underscores Fidelity Bank’s commitment to promoting a savings culture among Ghanaians while rewarding loyalty, consistency, and financial discipline.
Speaking after the first draw, Mr. Godfred Attafuah, Acting Divisional Director of Retail Banking at Fidelity Bank, emphasized the institution’s dedication to making banking more inclusive and rewarding.
“At Fidelity, our customers remain at the heart of everything we do. Our mission is to make banking simple, inclusive, and rewarding. This promotion is designed to help customers build financial resilience while giving them the chance to win life-changing cash prizes.”
Mr. Godfred Attafuah
He further revealed that each month, 10 customers will receive GH¢5,000 each, while even bigger prizes await participants in the Grand Draw scheduled for January 2026.
How to Participate in the “Sika Bumm Reloaded” Campaign
Participation in the campaign is easy and open to both new and existing customers. To qualify, customers need only to deposit or maintain at least GH¢500 or multiples thereof in their current or savings accounts. Each qualifying deposit gives them an entry into the monthly draws and a shot at the Grand Prize of GH¢100,000.
The campaign will run until December 2025, ensuring that every month brings fresh excitement, more winners, and stronger motivation for customers to grow their savings.
In an era where transparency is key to public confidence, Fidelity Bank has partnered with the National Lottery Authority (NLA) to ensure that every draw is conducted fairly and credibly. The NLA’s Caritas Platform was used for the draw, ensuring that winners were selected transparently and without bias.
Speaking at the event, Mr. Rsi Twum, Managing Director of the NLA, commended Fidelity Bank for its integrity and compliance with all regulatory requirements.
“Every detail of the Sika Bumm promotion has been verified, and Fidelity has met all the requirements set by the NLA. Customers can trust that the process is completely fair, transparent, and credible. When you participate, your chances of winning are as genuine as they come.”
Mr. Rsi Twum
Winners Share Their Excitement
The first batch of winners came from branches across the country, including Adum, Jirapa, Assin-Fosu PostBank, Tamale, Nkawkaw PostBank, Osu Oxford Street, Santasi Roundabout, Koforidua, Tarkwa Main, and Tema Community 1 Main.
Winners who received their cash prizes expressed joy and gratitude to Fidelity Bank for creating an initiative that not only rewards them but also inspires responsible financial habits. Many of them shared plans to reinvest their winnings into small businesses, family needs, and further savings, underscoring the campaign’s real economic impact.
The Road to GH¢100,000
As the “Sika Bumm Reloaded” campaign gathers momentum, anticipation is already building toward the Grand Draw in January 2026. Fidelity Bank has revealed that the ultimate winner will walk away with GH¢100,000, while the second and third winners will take home GH¢70,000 and GH¢50,000, respectively. Winners from fourth to tenth place will each receive GH¢30,000.
With such enticing rewards, the campaign is fast becoming a national sensation, inspiring thousands of customers to increase their deposits and make saving a lifestyle rather than a seasonal activity.
Since its establishment, Fidelity Bank Ghana has positioned itself as a leader in innovation, customer engagement, and financial inclusion. The “Sika Bumm Reloaded” campaign reflects the bank’s belief that banking should not only be about transactions but also transformation—helping customers achieve financial stability while celebrating their loyalty.
The promotion aligns with Fidelity’s broader goal to empower individuals and businesses through tailored financial solutions that drive economic participation and growth.
“Saving is the foundation of financial success,” Mr. Attafuah reiterated. “Through Sika Bumm Reloaded, we are motivating customers to take that crucial step while showing that saving with Fidelity truly pays.”
As the countdown to the next draw begins, Fidelity Bank is encouraging all Ghanaians to seize the opportunity. Existing customers are urged to top up their savings, while new customers are invited to open an account today and join the growing community of winners.
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