When Paul Elorm Senah received a seemingly ordinary request to design a poster, he had no idea it would bring him international recognition. The brief turned into the official FOX Soccer poster promoting Ghana’s connection to the 2026 FIFA World Cup.

For Senah, however, the project is part of a deeper mission: preserving and modernizing Ghana’s cultural symbols for contemporary use and global appreciation.

“It was just an innocent message that came through in my inbox that we are looking for somebody to design a poster. And I was like okay, let me jump on this… I didn’t think it was anything big. But it turned out to be something big. It blew up a lot”
Paul Elorm Senah,Creative Director

The poster captures the vibrant energy of Ghanaian football culture through elements such as the Kakalika dance and several subtle cultural references. Senah developed the artwork by consulting a wide range of people.

“I asked a lot of people around me what they would like to see in a poster that represents Ghana football… I wouldn’t take the sole credit”
Paul Elorm Senah,Creative Director

This community-oriented approach reflects Senah’s long-standing commitment to Ghanaian identity in design. For six years at Hollard Ghana as a design specialist, he led the localization of the multinational brand, incorporating Kente patterns, national monuments, and traditional heritage symbols into murals, posters, and visual campaigns.

“I have dedicated my design career to really put Ghana out there. A lot of my work is centered on Ghanaian-centric art. I really infused a lot of our Ghanaian symbolism, our Ghanaian culture, our Ghanaian heritage into making some of these things”
Paul Elorm Senah,Creative Director

Notable Works

Following a successful six-year tenure spearheading brand localization at Hollard Ghana, Senah transitioned into a new corporate chapter in February 2026, stepping into his current role as the Associate Creative Director at ReZultz Advertising.

Alongside his primary agency responsibilities, he maintains an elite freelance portfolio featuring heavyweights like Coca-Cola, MTN, Maybelline New York, Pernod Ricard, and Johnnie Walker.

For Senah, there is a clear line between high-level commercial assignments where he functions as an analytical problem solver balancing tight client guidelines and his personal illustrations, which offer absolute creative autonomy.

His workflow follows a structured agency process that begins with strategy and research, followed by the creation of a unifying “big idea” and subsequent executions across multiple platforms. Senah is known for using accessible tools such as Affinity and Procreate alongside Adobe software.

A major passion project currently occupies much of his focus. He is developing modern interpretations of traditional symbols from different Ghanaian ethnic groups, beginning with the Ewe people’s Dzesiwo -symbolic visuals rooted in stories and parables, similar to Adinkra.

The initiative will include collaborations with fine artists, a gallery exhibition, and the launch of a free online repository where designers, brands, and the public can download the symbols for use in textiles, logos, patterns, and other creative works.

“The thing about our country is that we need more people to invest in telling our own stories, to branding our assets, to putting them out there, and to help build the repository of cultural assets that we have”
Paul Elorm Senah,Creative Director

Senah hopes to attract support from cultural organizations including the British Council, GIZ, and UNESCO. He views the project as a way to strengthen Ghana’s cultural repository and create new avenues for cultural exports.

Advice to Young Creatives

He also offers practical advice to young Ghanaian creatives on building international careers. “It’s very important that we catalogue our work, especially as African creatives,” he said. “It’s something that we lack a little. Visibility is everything in the age that we live in.”

Senah emphasizes that even without creating personal content, creatives must ensure their work is seen. He recommends comprehensive case studies that document process, expertise, and finished projects. These should be presented professionally on platforms where they can compete globally.

“You need to put together case studies to document the work you are doing,” he explained.

“It has to be placed in spaces where you can compete on an international scale. Some are like Behance, some are like Dribbble, even Instagram. You have the opportunity to go toe-to-toe with some of these international creators and also show that you are as good as them”
Paul Elorm Senah,Creative Director

He credits earlier illustrators such as ElCarna and Poka for inspiring him and encourages learning through YouTube or websites like Issue, which features professional portfolios and case studies. “Those are the keys to getting yourself an international–looking portfolio” Senah said.

He further stresses the importance of visibility, urging young creatives to build professional case studies and showcase their work on platforms like Behance and Dribbble.

As Ghana’s creative industry continues to grow, Senah represents a new generation of designers who blend commercial success with cultural advocacy. From brand localization projects and international football-related commissions to ambitious heritage preservation efforts, his work consistently highlights how design can serve both economic and cultural purposes.

With the recent FOX Soccer poster gaining attention and his symbol repository project advancing, Paul Elorm Senah is carving out a significant role as both a creative talent and a custodian of Ghanaian cultural identity in the modern era.