It is challenging for artists to navigate without the necessary support and structures in place. It’s all about defying the odds and proving their capability.
The industry is highly competitive, with numerous talented artists vying for recognition and success.
To thrive in this environment, artists need to possess not only musical talent but also business acumen, marketing skills, and networking abilities.
Additionally, they must continually adapt to changing trends and consumer preferences to stay relevant in the industry. It is a challenging and dynamic landscape where only the most resilient and adaptable artists can truly succeed.
To get recognition in the music industry, artists need to focus on creating unique and authentic music that resonates with listeners. They should also take advantage of social media platforms, collaborate with other artists, and perform live as much as possible to build a fan base.
As an emerging artist, Prince Amponsah known by the stage name ThePrin6 is not happy about the trend of artists like himself struggling to earn attention.
According to him, a number of young artists have been forced to ‘prematurely’ bid farewell to their music ambitions because of the lack of structures in the industry to support their works.
“For the past years, I have been doing active music but I can say that I haven’t gotten much support because there are no structures to ensure that for emerging artists. Ghana’s industry is for the survival of the fittest. You just have to do anything and do anyhow to survive. If you are lucky to get a record label to invest in your work, it makes things easier.
“But we all know the investment in music talents is very low in Ghana. This is killing many talents and to survive, many have been forced to follow the trends by being controversial to get attention. That shouldn’t be the case. There should be a system where new artists periodically get the spotlight. Is it not surprising that we can have particular artists and names reigning for long in Ghana? Are we saying we don’t have equally good and young talents to front the industry at particular times?”
ThePrin6
Artists must stay true to themselves and work hard to get where they want to be in the music industry.
Inadequate Compensation for Gospel Musicians
It is unfortunate that many artists, including gospel musicians, often face challenges when it comes to fair compensation for their work.
Some event organizers have limited budgets allocated for performances, which affects the compensation offered to musicians.
There is a lack of awareness among event organizers about the value and effort that goes into creating and performing music. This results in lower compensation offers.
The music industry is highly competitive, and musicians feel pressured to accept lower compensation to secure performance opportunities or gain exposure.
Gospel musicians need to advocate for fair compensation and educate event organizers about the value of their work.
Renowned gospel artist, Philipa Baafi pointed out that gospel artists often do not receive the financial care and recognition they deserve for their performances.
She mentioned that the lack of financial incentives has led to a decline in gospel music, with many gifted artists abandoning the genre.
“Many secular musicians started in the church but left because they were not properly supported.”
Philipa Baafi
She emphasized that despite the significant investment gospel musicians put into their craft, they often receive minimal returns, as their work is perceived as a service to God.
It’s important to highlight the value of gospel music and the impact it has on people’s lives. By working together, musicians and event organizers can strive for fair compensation practices that recognize the talent and dedication of gospel musicians.
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