Nike is suing Brooklyn art collective MSCHF, over a controversial pair of ‘Satan Shoes’ that contains a drop of real human blood in the soles of the shoes.
The sports shoe giant, Nike states in a filing with the US District Court for the Eastern District of New York that, it does not approve or authorize the customized ‘Satan Shoes’.
Nike is asking the court to stop MSCHF from selling the shoes and prevent them from using its famous ‘Swoosh’ design mark. Secondly, be up.
“MSCHF and its unauthorized Satan Shoes are likely to cause confusion and dilution and create an erroneous association between MSCHF’s products and Nike,”
“In fact, there is already evidence of significant confusion and dilution occurring in the marketplace. This includes calls to boycott Nike in response to the launch of MSCHF’s Satan Shoes, based on the mistaken belief that Nike has authorized or approved this product.”the sports shoe giant says in the lawsuit.
Also, the lawsuit cites a tweet by popular shoe influencer Saint. It teased the upcoming release of the shoes and drummed up publicity on social media. Also, it gained attention in the US Media.
The ‘Satan Shoes’ made with a Drop of Human Blood
The one thousand- and eighteen-dollar trainers, which feature an inverted cross, a pentagram, and the words ‘Luke 10:18’, were made using modified Nike Air Max 97s. That notwithstanding, MSCHF released 666 pairs of the shoes in collaboration with rapper Lil Nas X. More so, the clothing company says it sold out in less than a minute.
The black and red shoes were released by MSCHF; coinciding with the launch of Lil Nas X’s latest song ‘Montero (Call Me By Your Name)’. In the music video, the rapper is seen sliding down a stripper pole from heaven to hell, wearing the pair of trainers. The imagery and the shoes reference the Bible verse Luke 10:18. It states: “So He told them, ‘I saw Satan fall like lightning from heaven'”. Firstly, they did
More so, each shoe features a signature Nike air bubble cushioning sole, containing 60 cubic centimeters (2.03 fluid ounces) of red ink and a single drop of human blood, donated by members of the art collective, MSCHF.
Meanwhile, some Conservatives, including South Dakota Governor Kristi Noem, and some religious followers, took offense at the controversial design of the shoes and criticized Lil Nas X and MSCHF on Twitter. Meanwhile, we swing.
Lil Nas X hit back at the governor and other critics on Twitter as he was tweeting several memes on his profile in response to news of the Nike lawsuit.
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