Ellen Ohene-Afoakwa, Managing Principal in charge of Absa Bank’s Corporate and Investment Banking has hailed their new product ‘Absa Access’ noting that it will revolutionize the face of banking in the country.
According to Managing Principal in charge of Absa Bank’s Corporate and Investment Banking, Absa has considered the need of customers and factored it in the new product to give the customer base a new experience.
“Our customers are the reason we are in business. Our success lies in understanding their needs, being responsive to their requests and going above and beyond to transform their experience with us.
“Absa Access is truly a game-changer and will significantly modify the way we deliver banking services to our customers.”
Ellen Ohene-Afoakwa
Ellen Ohene-Afoakwa lauded the bank for the innovative product it is bringing aboard to empower the continent while responding to the changing needs of the market.
“Our brand purpose reflects a journey of empowering Africa’s tomorrow, together…one story at a time. This means we are constantly responding to the changing dynamics of the ecosystem and using new information to meet the shifting needs of our clients.”
Ellen Ohene-Afoakwa
The business of banking Is increasingly changing. With modern technology, mixed with the dynamism of customer needs and the changing economic landscape, the industry is undergoing a different kind of transformation.
Customers Increasingly Clamouring for Convenient Banking
Ellen Ohene-Afoakwa indicated that clients and customers are increasingly clamouring for convenient banking – banking away from branches or physical interaction to a more seamless, virtual and stress-free experience. Banking is no longer where you go but something you constantly do.
It Is in this light that Absa Bank has launched, “Absa Access,” a new platform for its clients and institutions. It is a platform that gives every client instant access to all transactions, products and services, across multiple channels, with just a single sign-on. The platform also has a unique element that makes it possible for any standard browser to access it.
Clients can now enjoy simple, secure and cost-effective domestic payments, gain full control of their payables, cashflows, salaries, supplier and pension payments and many more.
As if that is not enough, the bank has also partnered with all three major mobile network companies in Ghana, to enable the transfer of funds to mobile wallets of beneficiaries instantly.
Ellen Ohene-Afoakwa explained that the Absa Access offers customers a one dashboard experience that gives customers access to multiple products for greater visibility of their complete business portfolio. “All with the peace of mind of world-class security.”
Absa Access’ multi benefit offering enables you to take charge of your financial world; so you can be more responsive and better equipped to make informed decisions to drive your business growth across the continent.
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