• About
  • Advertise
  • Privacy Policy
  • Contact
Wednesday, July 9, 2025
  • Login
The Vaultz News
  • Top Stories
  • News
    • General News
    • Education
    • Health
    • Opinions
  • Economics
    • Economy
    • Finance
      • Banking
      • Insurance
      • Pension
    • Securities/Markets
  • Business
    • Agribusiness
    • Vaultz Business
    • Extractives/Energy
    • Real Estate
  • World
    • Africa
    • America
    • Europe
    • UK
    • USA
    • Asia
    • Around the Globe
  • Innovation
    • Technology
    • Wheels
  • Entertainment
  • 20MOBPL2DNew
  • Jobs & Scholarships
    • Job Vacancies
    • Scholarships
No Result
View All Result
The Vaultz News
  • Top Stories
  • News
    • General News
    • Education
    • Health
    • Opinions
  • Economics
    • Economy
    • Finance
      • Banking
      • Insurance
      • Pension
    • Securities/Markets
  • Business
    • Agribusiness
    • Vaultz Business
    • Extractives/Energy
    • Real Estate
  • World
    • Africa
    • America
    • Europe
    • UK
    • USA
    • Asia
    • Around the Globe
  • Innovation
    • Technology
    • Wheels
  • Entertainment
  • 20MOBPL2DNew
  • Jobs & Scholarships
    • Job Vacancies
    • Scholarships
No Result
View All Result
The Vaultz News
No Result
View All Result

MTN Group Ranks #1 African Brand, Among Top 10 Brands On The Continent

May 27, 2022
Stephen M.Cby Stephen M.C
in Africa
0
MTN Group Ranked #1 African Brand, And Among Top 10 Brands On The Continent

MTN Group, with operations in 17 countries across Africa, has been ranked the number one African brand and among the top 10 brands on the continent in the annual Brand Africa 100 survey.

MTN Group was the #1 African brand in both the spontaneous recall (where respondents were asked to name a brand across any category and region) and prompted recall (where respondents were guided to recall an African brand) rankings. This is the first time MTN has scooped both awards.

WhatsApp Image 2022 05 26 at 2.43.50 PM

MTN was also named the highest-ranking telecoms brand on the continent, according to the annual Brand Africa 100 survey.

RelatedPosts

Mass Jail Sentences Deepen Tunisia’s Political Crisis

Trump’s Tariff Hits South Africa’s Exports Hard

Ruto Resignation Hoax Spreads As Protests Rock Kenya

 “We are humbled by the recognition and remain focused on playing a leading role in building a more digitally inclusive society across Africa. Using our brand power, distribution footprint and best-in-class connectivity infrastructure, we are working to facilitate a real change in the continent’s digital and financial inclusion”.

MTN Group President and CEO Ralph Mupita

CEO Ralph Mupita also acknowledged the company’s stakeholders, saying “Sincere thanks to our customers, MTNers, and all other important stakeholders for your ongoing support”.

MTN brand value at US$4.0 billion

The Brand Africa awards came at the same time as the release of Brand Finance’s Africa 150 2022 report, which showed that MTN had retained its position as the most valuable African brand.

Assigning MTN a brand value of US$4.0 billion, up 49%, Brand Finance stated that “Apart from telecommunications, the leading brand has diversified its services into fintech and mobile money across Africa. MTN’s Mobile Money (MoMo) application is performing exceedingly well and overtook its competition”.

As part of MTN’s refreshed strategy – Ambition 2025: Leading digital solutions for Africa’s progress –MTN overhauled its brand early in 2022. It has a new visual identity, which is modern, simple, bold and digitally dynamic, challenging consumers to act today to enjoy the benefits of progress tomorrow with its “what are we doing today campaign”.

image00121

MTN Group Executive for Marketing, Bernice Samuels, said she was pleasing to see the resurgence that African brands had made in the rankings in 2022 and called MTN awards “heartening”. According to her, “They encourage us to work harder to deliver on our purpose of enabling the benefits of a modern connected life to everyone”.

Mupita concurred, thanking MTN’s many stakeholders across the continent for their support: “In particular, I would like to thank our 276 million subscribers and 16, 390 employees for ensuring that MTN remains the top African brand”.

MTN’s Mobile Money (MoMo) application is performing exceedingly well and overtook its competitor, M-Pesa (brand value up 32% to US$246 million) by Safaricom in terms of volume of financial transactions and loyal customer base of 57 million active users.

Africa’s biggest brands in 2022

Every year, brand valuation consultancy, Brand Finance, puts 5, 000 of the world’s biggest brands to the test, and publishes around 100 reports, ranking brands across all sectors and countries. Africa’s top 150 most valuable and strongest brands are included in the annual Brand Finance Africa 150 ranking.

vcsPRAsset 3179378 91296 c1669f7c 5d6d 4b42 a957 39317c4ff3ad 0

African brands have benefited significantly from adapting to uncertain business conditions caused by Covid-19 by leveraging technological disruption to tackle supply chain issues and national lockdowns. Brands from diverse sectors including banking, telecommunications and food and beverage found innovative ways to connect with the customers online.

This digital transformation helped the top brands in Africa achieve a 28% increase in aggregate brand value to US$50.1 billion. Building strong brands across Africa, fuels growth in the economy which is creating more dynamic jobs in the long-term.

vcsPRAsset 3179378 91295 ac94f766 cae1 481b bd72 addf87688d46 0

South African brands (value up by 30% to US$36.9 billion) are leading the African continent, followed by Nigerian brands (value up by 35% to US$3.2 billion), Egyptian brands (value up by 42% to US$3.1 billion), Moroccan brands (value up by 14% to US$2.6 billion) and Kenyan brands (value up by 69% to US$2.1 billion).

READ ALSO: Shortfall In Cocoa Production In Ghana To Drive World Deficit To Approximately 181,000 Tonnes

Tags: African BranddigitilizationMoMoMTNtechnology
Please login to join discussion
Previous Post

‘Gold In The Soil Award’ slated for June this year- Agrihouse Foundation

Next Post

Parliamentary Network Africa Calls For Adequate Resourcing Of Parliament

Sign up for The Vaultz analytic wire

Get weekly news analysis from top editors at The Vaultz and stay informed on trending economic and business issues from across the globe.

Related Posts

Debby Reveals Professionalism Fuels Female Musicians
Entertainment

Debby Reveals Professionalism Fuels Female Musicians

July 9, 2025
Mass Jail Sentences Deepen Tunisia’s Political Crisis
Africa

Mass Jail Sentences Deepen Tunisia’s Political Crisis

July 9, 2025
Mustapha Gbande, Party, President.
General News

Every NDC Member Is Better Off Today – Gbande

July 9, 2025
Deadly Rush Confirms Fears About Gaza Humanitarian Foundation
Asia

Mass Casualty Incidents Besmirch Gaza’s Aid Struggle

July 9, 2025
GoldBod CEO Champions Value Addition in Mining
Extractives/Energy

Ghana Poised to Reap Big from Soaring Gold Prices

July 9, 2025
Hon. Haruna Iddrisu, Ghana's Minister for Education
General News

Ghana Moves to Overhaul Scholarship Regime with New Bill

July 9, 2025
Debby Reveals Professionalism Fuels Female Musicians
Entertainment

Debby Reveals Professionalism Fuels Female Musicians

by Esther Korantemaa OffeiJuly 9, 2025
Mass Jail Sentences Deepen Tunisia’s Political Crisis
Africa

Mass Jail Sentences Deepen Tunisia’s Political Crisis

by Lawrence AnkutseJuly 9, 2025
Mustapha Gbande, Party, President.
General News

Every NDC Member Is Better Off Today – Gbande

by Silas Kafui AssemJuly 9, 2025
Deadly Rush Confirms Fears About Gaza Humanitarian Foundation
Asia

Mass Casualty Incidents Besmirch Gaza’s Aid Struggle

by Comfort AmpomaaJuly 9, 2025
GoldBod CEO Champions Value Addition in Mining
Extractives/Energy

Ghana Poised to Reap Big from Soaring Gold Prices

by Prince AgyapongJuly 9, 2025
Hon. Haruna Iddrisu, Ghana's Minister for Education
General News

Ghana Moves to Overhaul Scholarship Regime with New Bill

by Evans Junior OwuJuly 9, 2025
Debby Reveals Professionalism Fuels Female Musicians
Mass Jail Sentences Deepen Tunisia’s Political Crisis
Mustapha Gbande, Party, President.
Deadly Rush Confirms Fears About Gaza Humanitarian Foundation
GoldBod CEO Champions Value Addition in Mining
Hon. Haruna Iddrisu, Ghana's Minister for Education
[/vc_row_inner]

Recent News

  • Debby Reveals Professionalism Fuels Female Musicians
  • Mass Jail Sentences Deepen Tunisia’s Political Crisis
  • Every NDC Member Is Better Off Today – Gbande
  • Mass Casualty Incidents Besmirch Gaza’s Aid Struggle
  • Ghana Poised to Reap Big from Soaring Gold Prices
The Vaultz News

Copyright © 2021 The Vaultz News. All rights reserved.

Navigate Site

  • About
  • Advertise
  • Privacy Policy
  • Contact

Follow Us

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Top Stories
  • News
    • General News
    • Education
    • Health
    • Opinions
  • Economics
    • Economy
    • Finance
      • Banking
      • Insurance
      • Pension
    • Securities/Markets
  • Business
    • Agribusiness
    • Vaultz Business
    • Extractives/Energy
    • Real Estate
  • World
    • Africa
    • America
    • Europe
    • UK
    • USA
    • Asia
    • Around the Globe
  • Innovation
    • Technology
    • Wheels
  • Entertainment
  • 20MOBPL2D
  • Jobs & Scholarships
    • Job Vacancies
    • Scholarships

Copyright © 2021 The Vaultz News. All rights reserved.