Fidelity Bank Ghana, a privately-owned indigenous Bank, has launched a five-year Gender Action Plan to promote gender inclusion in accessing financial services.

In line with the five-year Gender Action Plan, Fidelity Bank Ghana envisions equitable representation of men and women across all levels within the organisation among other commitments, and with the aim of positioning the bank as the benchmark for gender-inclusive banking in Ghana.

The Bank, in partnership with AfricInvest and BIO Invest, has engaged Value for Women, a specialized advisory firm that works with organizations globally to advance gender equity and to develop a five-year Gender Action Plan that translates the Bank’s commitment into action.

Through this commitment, Fidelity Bank aims to enhance products and services designed to meet the financial and non-financial needs of women and men in Ghana.

Not limited to that, the Bank in hits concious effort aims to as well ensure equitable representation of men and women in the aspect of finance across all levels within the organization.

Speaking on the Bank’s five-year gender plan, Mr. Julian Opuni, the Managing Director of Fidelity Bank disclosed that, as a responsible bank with its customers and the nation a whole at heart, the bank believes that promoting gender inclusion in finance is integral in building sustainable businesses and equitable economies.

“Over the years, Fidelity Bank has supported businesses, especially SMEs run by both men and women. This five-year plan we are adopting, however, will be a game changer for the bank and contribute significantly to our efforts as a country in achieving the SDGs, especially SDG5 on Gender Equality.”
Mr. Julian Opuni

Mr. Opuni further revealed that, the action plan was developed following a holistic 360-degree gender diagnostic process in assessing the current state of gender inclusion at Fidelity Bank and opportunities for improving practices, as well as a series of collaborative workshops with senior and executive management.

“I am confident that this initiative has the potential to be a key differentiating factor for our bank, positioning us as a gender-inclusive Bank for both employees and customers while boosting our business performance.”
Mr. Julian Opuni

Fidelity Bank Receives Full Support Of Value for Women

Mrs. Rebecca Fries, the Co-Founder and CEO at Value for Women expressed her joy in line with Fidelity Bank’s initiative to promote the availability and equality of opportunities granted to women and men in accessing financial products and services like loan, equity and many more.

According to Mrs. Fries, the bank’s plan will in a long run boost the confidence of women in Ghana and the nation at large to access full range need-based financial products and services.

“It has been an inspiring experience to work with Fidelity Bank Ghana as they embark on their journey towards greater gender inclusion.
“It was clear from the beginning that the Bank has strong ambitions on this front, and through visionary leadership is striving to set an example for gender-inclusive practices in the financial services industry.”
Mrs. Rebecca Fries

Beyond that, Mrs. Rebecca Fries assured Fidelity Bank of their support as it embarks on the five-year Gender Action Plan.

“The gender action plan document is a holistic vision to support women as leaders, entrepreneurs, and employees along with ensuring the Bank provides a workplace that allows all staff to grow and thrive.
“We look forward to supporting the Bank in the coming five years as they continue to implement these strategies.”
Mrs. Rebecca Fries