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in Vaultz Business

GEA CEO Declares Small Businesses the Heartbeat of National Growth

Maynard Championby Maynard Champion
June 29, 2025
Reading Time: 3 mins read
GEA CEO Declares Small Businesses the Heartbeat of National Growth

Margaret Ansei, Acting CEO of the Ghana Enterprises Agency (GEA)

Ghana has set a new standard for micro, small, and medium enterprise (MSME) policy in Africa with its first-ever official observance of International MSME Day, transforming what could have been a routine commemoration into a clear statement of national ambition.

Held under the auspices of the Ghana Enterprises Agency (GEA), the event convened government leaders, development partners, and private-sector stakeholders to chart a bolder course for MSME growth, digital competitiveness, and inclusive prosperity.

In her keynote address, Margaret Ansei, Acting CEO of the GEA, offered a stirring affirmation of MSMEs’ central role in Ghana’s development trajectory. “MSMEs are not just a sector. They are the backbone of Ghana’s economy,” she declared. The numbers underscored her point: MSMEs represent 92% of registered businesses, contribute approximately 70% of GDP, and provide 85% of manufacturing employment.

This reality, she explained, demands policies that go beyond token support or piecemeal reforms. Instead, Ghana is pursuing a comprehensive framework that integrates finance, technology, and capacity-building to unlock the full potential of its MSME ecosystem. At a time when many African nations struggle to formalise and scale small enterprises, Ghana is determined to set a different example.

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A New Digital Gateway for MSMEs

A highlight of the celebration was the announcement of the forthcoming MSME Gateway Portal, an ambitious digital platform developed in partnership with the United Nations Development Programme (UNDP). “It’s a major milestone in our digital inclusion journey,” Ansei said, describing how the platform will centralise business tools, regulatory guidance, funding opportunities, and technical support.

For many Ghanaian entrepreneurs, the portal promises to streamline access to resources that have historically been fragmented or difficult to navigate. In an era defined by digital transformation, Ghana is intent on ensuring its MSMEs are not left behind. This focus on tech-enabled solutions signals the country’s commitment to leapfrogging entrenched bottlenecks that have constrained enterprise growth for decades.

Backing this bold vision, Minister of Trade, Agribusiness and Industry, Elizabeth Ofosu-Adjare, unveiled a four-point national delivery target that aims to reshape the MSME landscape by 2027: Unlock GHS 6 billion in lending for 100,000 MSMEs, with 60% of the funds reserved for women and youth-led businesses; Establish three new industrial and agroecological parks to strengthen production and value chains; Cut the time and cost of product certification by 40%, removing a major barrier to market access; Onboard 250,000 MSMEs onto digital commerce platforms, expanding their reach and competitiveness.

These goals, she noted, are not merely aspirational but anchored in detailed policy planning and multisector partnerships. “Ghana’s MSMEs deserve an environment that rewards their resilience with real opportunity,” Ofosu-Adjare said.

Ghana Steps Into a Regional Leadership Role

This coordinated push for MSME reform is already drawing the attention of international development partners. Organisations including the UNDP, European Union, GIZ, and Stanbic Bank have pledged to work alongside the government to finance initiatives and build capacity. Unlike many African countries where MSMEs remain stuck in the informal sector, Ghana’s data-driven, digital-first approach could soon serve as a regional benchmark.

Ghana’s proactive mindset is positioning it as a leader in translating MSME potential into measurable economic impact. For stakeholders across the continent, this strategy offers lessons on how policy coherence, strategic investment, and technology can converge to unlock sustainable growth.

Capping a day filled with exhibitions, policy discussions, and networking clinics, Ansei delivered a final rallying call: “Let today be a celebration of how far we’ve come, and a reaffirmation of how much further we will go together.”

READ ALSO: PBC Boss Vows Revival Without Asset Sales, Eyes GHS70m Annual Profit 

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