Guinnesss Ghana Breweries PLC, one of the leading beverage businesses in Ghana, has unveiled its new corporate identity with a redesigned logo.
This change comes at a time when the company is evolving and marking its 60 years of operations in the Ghanaian market. The unveiling of this redesigned logo is one of the many activities put together to mark the company’s 60th anniversary.
While speaking at the unveiling ceremony, the Managing Director of Guinness Ghana, Gavin Pike, said their redesigned logo will go a long way to demonstrate the company’s many years of cycled evolution.
“Our refreshed logo signifies how our history will always shape our future and clearly demonstrates the many cycles of evolution we have been through as a business.”
“Since Guinness Ghana began operations in Ghana, innovation has consistently been our hallmark, and as such, we understand that in order to remain relevant we need to evolve with times and seasons,” he added.
He further noted that the new design possesses features of the famous iconic harp, serving as the Guinness emblem, which reflects the company’s experience, craftsmanship and passion in nourishing Ghanaians.
“The bold new logo also represents the creative philosophy of Guinness Ghana. Our refreshed logo is an authentic representation of who we are as Guinness Ghana. It signifies longevity, strength, and the pride that comes from knowing our past laid a solid foundation to ensure that Guinness Ghana is the brand it is today,” the Managing Director added.
The refreshed Guinness Ghana logo will serve as the new corporate identity, and is expected to be used on all company assets and materials henceforth, to ensure standardization in the visual representation of the brand.
History behind Guinness
The word ‘Guinness’ is a dark Irish dry stout that originated in the brewery of Arthur Guinness at St. James’s Gate, Dublin, Ireland, in 1759. It is one of the most successful alcohol brands worldwide, brewed in almost 50 countries, and available in over 120.
