An award-winning banker and a branch manager – Mr. Emmanuel Tsivape has averred that, the lack of innovation and the rigidity of the services offered by mobile bankers is as a result of key performance indicators.
This assertion was made when interviewed by the Vaultz media on the likely factors that may caused the dissipation of mobile bankers in the banking sector.
A cursory observation among people who patronised or came in contact with mobile bankers show that most of them are disillusioned by the services offered by mobile bankers. Some complained that these mobile bankers are always concerned about people opening an account with them, and that, they do not offer other products that their respective banks have.
Mr. Emmanuel Tsivape, opined that, key performance indicator is the major reason why most mobile bankers do not sell other products from their banks. Key performance indicators also known as key success indicators refer to a set of quantifiable measurements used to gauge a company’s overall long-term performance. Key performance indicators (KPIs) specifically help determine a company’s strategic, financial, and operational achievements, especially compared to those of other businesses within the same sector.
Though the concept of KPIs is concerned with a company’s overall performance assessment, it is also applicable in assessing employees based on key assignments or targets given to them. In this particular instance, Mr. Emmanuel Tsivape alluded to key targets given to mobile bankers as the major source of their inability to innovate and advertise other products from their respective banks.
“Basically, banks have numerous products ranging from saving accounts to other investment products. However, due to the quest of banks to garner more deposits for their investments, they only entreat mobile bankers to go and open savings or current accounts for potential clients.”
Mr. Emmanueal Tsivape
“Moreover, these mobile bankers are often tasked on a specific assignment. For example, if the key performance indicator for a mobile banker is to open a thousand savings account in a month, you will not expect the mobile banker to go around advertising other products of the banks. Simply because they are bound by the key performance indicator which is to open a thousand savings account for people who do not have a savings account with their bank. To this end, mobile bankers solely focus on their assignment, hence their unwillingness and lack of interest to outdoor other essential products from their banks.”
Mr. Emmanuel Tsivape also noted that, for mobile bankers to sell or advertise other products from their banks, it is imperative that the key performance indicators for mobile bankers are reviewed. And that, deposit-taking and opening of accounts for new clients could be the main target for mobile bankers alongside other products that are relevant to the needs of potential consumers.
“Many at times, the banks tend to focus mostly on savings account products but it will be important for them to do their own market survey and identify what people want, so that, they can realign their key performance indicators by incorporating the banking needs of the people into these key performance indicators.”
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