MTN Ghana has launched a brand campaign profiling MTN Business – the ICT leader in Africa, which aims to be a trusted partner to businesses in their digital evolution and ultimately achieve #BusinessDoneBetter across the continent.
MTN Ghana Chief Enterprise Business Officer, Mr Samuel Addo, underscored the challenges confronting the businessmen and women which gives the company the zeal to continue to assist in growing businesses on the continent.
“We understand that growing a business is hard. Business leaders are juggling many priorities and often cannot attend to them all. MTN Business’s role is to assist them to do the things that make an impact and support their growth, helping them get it done better.”Samuel Addo
MTN Business provides the tools to shift small, medium and large enterprises and multinational corporations and those in the public sector to being modern, connected and digital.
These include Mobile as well as Fixed and ICT converged services i.e. managed network services; cloud services; unified communications; security solutions; and Internet of Things (IoT).
The Chief Enterprise Business Officer further underscored that the plan was for MTN Business to become the empowering, leading ICT expert, providing value to enterprise clients.
“We want to be the business enabler of choice in Ghana, meeting the communication and ICT demands of business clients throughout the country.
“With a customer-centric approach to providing cutting-edge services, we are doing this by leveraging our brand and advanced network as well our strong customer base of top companies across sub-Saharan Africa.”Samuel Addo
Among its customer base, MTN already has more than 3,000 enterprises that are instrumental in contributing to Ghana’s economic growth, the company highlighted in a statement.
Realizing the MTN Group’s Ambition 2025
Mr Selorm Adadevoh, CEO of MTN Ghana said MTN Business also has a key role to play in realizing the MTN Group’s Ambition 2025: Leading digital solutions for Africa’s progress.
“Building the largest and most valuable platforms is one of Ambition 2025’s four strategic priorities. Enterprise Services is one of MTN’s five platform businesses and operates under the ‘MTN Business’ brand.”Selorm Adadevoh
Ambition 2025 targets MTN Group enterprise revenue of more than R30 billion by 2025. This compares to R16.6 billion in 2021.
In the first six months of 2022, enterprise revenue accelerated, increasing by 26.8% in constant currency terms to R9.9 billion. This was driven largely by MTN Business growth in South Africa, Nigeria, Ghana and Côte d’Ivoire. Ghana’s Enterprise growth was 44.9% for H1 2022 and revenue of R331m.
African enterprises have a valuable role to play in addressing the continent’s most pressing challenges by providing much-needed jobs, products and services. World Bank data show that SMEs contribute up to 60% of all employment and as much as 40% of the GDP in emerging economies, making them the cornerstone of most economies in Africa.
Launched in 1994, MTN Group is a leading emerging market operator with a clear vision to lead the delivery of a bold new digital world to its customers. The company is inspired by its belief that everyone deserves the benefits of a modern connected life.
The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code ‘MTN’. The Group’s medium-term strategy is Ambition 2025: Leading digital solutions for Africa’s progress.