Meta has released its `2022 Africa Year in Review’, capturing some of the company’s investments and initiatives in Sub-Saharan Africa across innovation, its support of SMBs and Creators as well as its work connecting communities.
Showcased through an infographic and short video, the review highlighted Meta’s ongoing milestones and successes across the region, whilst reinforcing its continued investment and commitment to Africa.
“We remain invested in Africa and the various communities we support here in the region. Our work continues to be rooted in giving people the power to build community, whilst bringing the world closer together – whether as SMBs, creators or tech innovators. We believe Africa, and the immense talent this region holds will continue to play a key role in Meta’s journey.”Enitan Denloye, Country Director for SSA at Meta
Key ‘2022 Meta Africa Year in Review’ highlights
This year, Meta launched Facebook Reels across 20 countries in Sub-Saharan Africa to help creators monetise their crafts, connect with, and discover new audiences in News Feed and Groups.
The company rolled out Facebook Protect in Mauritius and South Africa, a programme designed to provide increased protections around the world for journalists, activists and human rights defenders.
In Ghana and Nigeria, Meta launched #StaySafeOnInstagram, an education campaign focused on enabling users to take steps to protect their accounts from phishing and hacking.
#NoFalseNewsZone also launched a campaign and comic books across Ghana and Francophone Africa, aimed at helping people to think critically about the messages they see and read online.
“Made in Africa, Loved by the World – Unveiled our 2022 international campaign aimed at celebrating Africa’s ongoing growing cultural impact on the world, whilst spotlighting eight amazing creators and innovators from across the continent, including rolling out Africa’s first Instagram #AfricaMade Reels challenge.”Meta
Other key initiatives
The company also trained over 107,000 SMBs and Non-profits across Sub-Saharan Africa through Meta’s Economic and Social Impact Programs including Meta Boost, SheMeansBusiness and Meta Nonprofit Training Program.
The company trained over 80,000 participants (youth, educators and the general public) through ‘My Digital World’, Meta’s Flagship Digital Literacy Program for responsible and safe use of digital platforms in over 9 countries.
Other initiatives include: WhatsApp’s first-ever global brand partnership; ‘Future Africa: Telling Stories, Building Worlds’; #ReelAdventures – Created #ReelAdventures; No Language Left Behind; Creators of Tomorrow; 2Africa Deployment Genoa Landing; and AMBER Alerts in Nigeria.
‘My Digital World’ in Cameroon also rolled out a digital literacy program aimed at educating users on responsible social media usage and how to stay safe online.
The NFT Digital Collectibles expansion across Sub-Saharan Africa on Instagram also enabled creators to share their digital collectibles on Instagram, including how to leverage their fanbase to monetise their craft.
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.